It it is steel or some metal like gold it will be used as an ornament, but that type of displays are in used as on day inform of watches. I think wearable simultaniously disposable as well, should be the matter of discussion here.
As opposed to what is mentioned in the article about the use of this kind of displays with NFC is less likely to be promoted in the current trend of the electronics as still all the mobiles phones are not being enabled with NFC, but this technology will be surely coming up with very different out of box applications of it likely to be used in the dresses and caps.
Replay available now: A handful of emerging network technologies are competing to be the preferred wide-area connection for the Internet of Things. All claim lower costs and power use than cellular but none have wide deployment yet. Listen in as proponents of leading contenders make their case to be the metro or national IoT network of the future. Rick Merritt, EE Times Silicon Valley Bureau Chief, moderators this discussion. Join in and ask his guests questions.