Design Con 2015
Breaking News
Comments
Newest First | Oldest First | Threaded View
Page 1 / 2   >   >>
Etmax
User Rank
Rookie
Re: It's a great start by Nvidia
Etmax   3/29/2014 9:38:53 AM
NO RATINGS
Hi Junko, I occasionally watch Top Gear and on one episode they had a BMW race around their test racetrack. It did ii in about the same time as a human driver which is no mean feat. Obviously a big jump from there to roads with other cars, dogs, pedestrians etc., but driving a car close the physical limits on a race track is still amazing and this one had some challenging bends.

That said, the unpredictability of the real world has me agreeing with you about this puppy :-).

junko.yoshida
User Rank
Blogger
Re: typical Nvidia air war
junko.yoshida   3/29/2014 12:43:55 AM
NO RATINGS
@AZskibum, you've got a point. Having no LTE modem chip in the offing is a problem for smartphone chip vendors (who need to integrate modem with AP), but not for automotive chip suppliers...

AZskibum
User Rank
CEO
Re: typical Nvidia air war
AZskibum   3/28/2014 9:48:38 PM
NO RATINGS
I have to agree with the other commenter that not having a LTE modem IC in the portfolio is hardly a show stopper for those who are investing in sensor fusion & ADAS. For such dauntingly complex systems, it seems unlikely that any one vendor can or will provide every piece of silicon.

grmblfx#$%$^%$*^!$%^%!!!!
User Rank
Rookie
Re: typical Nvidia air war
grmblfx#$%$^%$*^!$%^%!!!!   3/28/2014 4:25:53 AM
NO RATINGS
So a company has to have a modem to be a "processor" supplier???? - strange definition. Fact is that guys like FSC,TI, Renesas are big players in all these 3 automotive areas when it comes to the processor business, with Nvidia very likely having the lowest share in automotive wrt volume or revenue in any for those applications compared to a.m. companies. The tie to the modem is also strange as neither the cluster nor ADAS will see any modemintegration anytime soon. Even in infotainment the modem is usually not integrated in the headunit but in a seperate box - for various very good reasons. As i said - just another bold statement far away from the truth - very similar to their performance and efficiency claims.
ok Nvidia is still in the mobile business, with questionable success. However reading the article carefully tells you that that road is coming to an end. If Nvidia, like the others for good financial reasons, leave the mobile space, I'd be curious to see how their modem activities will evolve.

junko.yoshida
User Rank
Blogger
Re: Long term development of intelligent automobile
junko.yoshida   3/27/2014 12:46:01 PM
NO RATINGS
@chanj, not to worry. Intel is also right up there as far as I could tell by having seen what they've got in store at CES.

junko.yoshida
User Rank
Blogger
Re: It's a great start by Nvidia
junko.yoshida   3/27/2014 12:44:01 PM
NO RATINGS
Not so fast. It is still a long way before this puppy is going to test drive on streets.

junko.yoshida
User Rank
Blogger
Re: typical Nvidia air war
junko.yoshida   3/27/2014 12:41:47 PM
NO RATINGS
I think what Nvidia meant was the following.

All the leading automotive chip vendors -- like Freescale, TI, NXP and ST -- are active in all these areas. However, all of them have already given up on the modem business. They have no 3G, no LTE modem chips.

So, if a car needs to get connected with the outside world, they won't have their own modem chips for connectivity.

In contrast, Nvidia is still in the smartphone, tablet business, and they have their own LTE modem chips. That's the difference right now.

But I don't think that's going to last very long. Qualcomm is catching up right out there!

grmblfx#$%$^%$*^!$%^%!!!!
User Rank
Rookie
typical Nvidia air war
grmblfx#$%$^%$*^!$%^%!!!!   3/27/2014 9:57:48 AM
NO RATINGS
Nvidia the only processor company in infotainment, ADAS and cluster? I'd be curious to see how he argues that...

Kinnar
User Rank
CEO
Re: It's a great start by Nvidia
Kinnar   3/27/2014 2:21:55 AM
NO RATINGS
Where Nvidia is eyeing is also a huge market like tablets and mobile phones, definitely now Nvidia is also in race with other automotive semiconductor manufacturers.

chanj0
User Rank
CEO
Long term development of intelligent automobile
chanj0   3/27/2014 2:15:16 AM
NO RATINGS
Self driving car has been a topic for quite sometimes. Google, no doubt, has a great start. It's way ahead of everyone. I assume the team leaded by Sebastian Thurn develop algorithms and run on x86 computer. The algorithm will likely be performance hungry. The demonstration proves the performance of Nvidia ARM. It's a great start for Nvida. Now, question is where is Intel.

Page 1 / 2   >   >>


Flash Poll
Top Comments of the Week
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

DIY Practical Joke Project Idea
Max Maxfield
1 Comment
I just received a rather interesting email from a member of the EETimes community who prefers to remain anonymous. This message was as follows:

Jolt Judges and Andrew Binstock

Jolt Awards: The Best Books
Jolt Judges and Andrew Binstock
1 Comment
As we do every year, Dr. Dobb's recognizes the best books of the last 12 months via the Jolt Awards -- our cycle of product awards given out every two months in each of six categories. No ...

Engineering Investigations

Air Conditioner Falls From Window, Still Works
Engineering Investigations
2 comments
It's autumn in New England. The leaves are turning to red, orange, and gold, my roses are in their second bloom, and it's time to remove the air conditioner from the window. On September ...

David Blaza

The Other Tesla
David Blaza
5 comments
I find myself going to Kickstarter and Indiegogo on a regular basis these days because they have become real innovation marketplaces. As far as I'm concerned, this is where a lot of cool ...