Embedded Systems Conference
Breaking News
Comments
rick merritt
User Rank
Author
Driving blind?
rick merritt   3/25/2014 5:46:41 PM
NO RATINGS
Audi's prototype has laser, ultrasound, radar and camera sensors...but what about Nvidia's new smartphone-less mobile strategy?

US Made
User Rank
Author
Re: Driving blind?
US Made   3/25/2014 8:33:41 PM
NO RATINGS
super computers to cell phones to tablets to cars...

Kinnar
User Rank
Author
It's a great start by Nvidia
Kinnar   3/26/2014 7:07:57 AM
NO RATINGS
It looks like a electronics lab inside a car, but it is a better start, auto industry will welcome this step from Nvidia, and important is they have shown the car functioning as self-driving car. Wish you all the best, Nvidia for future. 

elctrnx_lyf
User Rank
Author
Re: It's a great start by Nvidia
elctrnx_lyf   3/26/2014 9:27:41 AM
NO RATINGS
After the success in tablet market, Nvidia is definitely eyeing for a long term goal.

Kinnar
User Rank
Author
Re: It's a great start by Nvidia
Kinnar   3/27/2014 2:21:55 AM
NO RATINGS
Where Nvidia is eyeing is also a huge market like tablets and mobile phones, definitely now Nvidia is also in race with other automotive semiconductor manufacturers.

junko.yoshida
User Rank
Author
Re: It's a great start by Nvidia
junko.yoshida   3/27/2014 12:44:01 PM
NO RATINGS
Not so fast. It is still a long way before this puppy is going to test drive on streets.

Etmax
User Rank
Author
Re: It's a great start by Nvidia
Etmax   3/29/2014 9:38:53 AM
NO RATINGS
Hi Junko, I occasionally watch Top Gear and on one episode they had a BMW race around their test racetrack. It did ii in about the same time as a human driver which is no mean feat. Obviously a big jump from there to roads with other cars, dogs, pedestrians etc., but driving a car close the physical limits on a race track is still amazing and this one had some challenging bends.

That said, the unpredictability of the real world has me agreeing with you about this puppy :-).

chanj0
User Rank
Author
Long term development of intelligent automobile
chanj0   3/27/2014 2:15:16 AM
NO RATINGS
Self driving car has been a topic for quite sometimes. Google, no doubt, has a great start. It's way ahead of everyone. I assume the team leaded by Sebastian Thurn develop algorithms and run on x86 computer. The algorithm will likely be performance hungry. The demonstration proves the performance of Nvidia ARM. It's a great start for Nvida. Now, question is where is Intel.

junko.yoshida
User Rank
Author
Re: Long term development of intelligent automobile
junko.yoshida   3/27/2014 12:46:01 PM
NO RATINGS
@chanj, not to worry. Intel is also right up there as far as I could tell by having seen what they've got in store at CES.

grmblfx#$%$^%$*^!$%^%!!!!
User Rank
Author
typical Nvidia air war
grmblfx#$%$^%$*^!$%^%!!!!   3/27/2014 9:57:48 AM
NO RATINGS
Nvidia the only processor company in infotainment, ADAS and cluster? I'd be curious to see how he argues that...

junko.yoshida
User Rank
Author
Re: typical Nvidia air war
junko.yoshida   3/27/2014 12:41:47 PM
NO RATINGS
I think what Nvidia meant was the following.

All the leading automotive chip vendors -- like Freescale, TI, NXP and ST -- are active in all these areas. However, all of them have already given up on the modem business. They have no 3G, no LTE modem chips.

So, if a car needs to get connected with the outside world, they won't have their own modem chips for connectivity.

In contrast, Nvidia is still in the smartphone, tablet business, and they have their own LTE modem chips. That's the difference right now.

But I don't think that's going to last very long. Qualcomm is catching up right out there!

grmblfx#$%$^%$*^!$%^%!!!!
User Rank
Author
Re: typical Nvidia air war
grmblfx#$%$^%$*^!$%^%!!!!   3/28/2014 4:25:53 AM
NO RATINGS
So a company has to have a modem to be a "processor" supplier???? - strange definition. Fact is that guys like FSC,TI, Renesas are big players in all these 3 automotive areas when it comes to the processor business, with Nvidia very likely having the lowest share in automotive wrt volume or revenue in any for those applications compared to a.m. companies. The tie to the modem is also strange as neither the cluster nor ADAS will see any modemintegration anytime soon. Even in infotainment the modem is usually not integrated in the headunit but in a seperate box - for various very good reasons. As i said - just another bold statement far away from the truth - very similar to their performance and efficiency claims.
ok Nvidia is still in the mobile business, with questionable success. However reading the article carefully tells you that that road is coming to an end. If Nvidia, like the others for good financial reasons, leave the mobile space, I'd be curious to see how their modem activities will evolve.

AZskibum
User Rank
Author
Re: typical Nvidia air war
AZskibum   3/28/2014 9:48:38 PM
NO RATINGS
I have to agree with the other commenter that not having a LTE modem IC in the portfolio is hardly a show stopper for those who are investing in sensor fusion & ADAS. For such dauntingly complex systems, it seems unlikely that any one vendor can or will provide every piece of silicon.

junko.yoshida
User Rank
Author
Re: typical Nvidia air war
junko.yoshida   3/29/2014 12:43:55 AM
NO RATINGS
@AZskibum, you've got a point. Having no LTE modem chip in the offing is a problem for smartphone chip vendors (who need to integrate modem with AP), but not for automotive chip suppliers...



Radio
NEXT UPCOMING BROADCAST
Why Connect a Car?
May 11, 1pm EDT Monday
Overview: Battle-hardened veterans of the electronics industry have heard of the “connected car” so often that they assume it’s a done deal. But do we really know what it takes to get a car connected and what its future entails? Join EE Times editor Junko Yoshida as she moderates a panel of movers and shakers in the connected car business. Executives from Cisco, Siemens and NXP will share ideas, plans and hopes for connected cars and their future. After the first 30 minutes of the radio show, our listeners will have the opportunity to ask questions via live online chat.
Top Comments of the Week
Flash Poll
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Special Video Section
After a four-year absence, Infineon returns to Mobile World ...
A laptop’s 65-watt adapter can be made 6 times smaller and ...
An industry network should have device and data security at ...
The LTC2975 is a four-channel PMBus Power System Manager ...
In this video, a new high speed CMOS output comparator ...
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...
TE Connectivity's clear-plastic, full-size model car shows ...
Why culture makes Linear Tech a winner.
Recently formed Architects of Modern Power consortium ...
Specially modified Corvette C7 Stingray responds to ex Indy ...
Avago’s ACPL-K30T is the first solid-state driver qualified ...
NXP launches its line of multi-gate, multifunction, ...