Embedded Systems Conference
Breaking News
Comments
alex_m1
User Rank
Author
What in it ?
alex_m1   4/7/2014 3:03:01 PM
NO RATINGS
> what's in it for companies -- system vendors and chip companies alike -- to invest in helping amateurs?

The answer is te growing list of hardware startup incubators[1] which invest and help startups with big ideas. Toghether they have hundreds of startups. These incubators depend on lower cost design and the maker communities.

[1]http://www.thewavingcat.com/2013/08/20/hardware-and-internet-of-things-incubators-accelerators-etc/

junko.yoshida
User Rank
Author
Re: What in it ?
junko.yoshida   4/7/2014 4:13:15 PM
NO RATINGS
Great answer. Thanks for the link, @alex_m1. 

It illustrates the undercurrent well. I see the same thing going on with Marvell's Kinoma Create module. see the story ("Internet, Apps & Now Hardware") here:

http://www.eetimes.com/author.asp?section_id=36&doc_id=1321762

 

alex_m1
User Rank
Author
Re: What in it ?
alex_m1   4/7/2014 4:20:46 PM
NO RATINGS
Already read the story. Great story. It would be interesting to watch how the kinoma platform unfolds.

junko.yoshida
User Rank
Author
Re: What in it ?
junko.yoshida   4/7/2014 5:31:47 PM
NO RATINGS
Thanks, alex. In terms of "ease of use," Kinoma Create seems to belong to a whole new level. But again, yes, I am eager to find out what will come out of it.

Bert22306
User Rank
Author
Re: What in it ?
Bert22306   4/7/2014 4:42:39 PM
NO RATINGS
I think this also has something to do with the trend of young people not being quite as anxious to own their own cars as previous generations were, Junko. Ford seems to be creating an incentive for young people to become more invested in their own cars, perhaps. As long as this can be done safely, and I don't see why it can't, then Ford may just be onto something.

A few decades ago, kids would "become invested" by installing custom carburators, intake and exhaust headers, heavy duty shocks, what have you. Now most of those possibilities have been taken away and kids have moved on to digital appliances. Ford marries the two.

junko.yoshida
User Rank
Author
Re: What in it ?
junko.yoshida   4/7/2014 5:29:25 PM
NO RATINGS
@Bert, absolutely. When Nelson said, "We want to bring people back into automobiles," I sensed that he meant ""We want to bring [YOUNG} people back into automobiles."

Your description of generational differences is quite apt. Automobile was once the playground for kids interested in tinkering; but now digital appliances took its place. If true, indeed, Ford might be onto something... 



Radio
LATEST ARCHIVED BROADCAST
As data rates begin to move beyond 25 Gbps channels, new problems arise. Getting to 50 Gbps channels might not be possible with the traditional NRZ (2-level) signaling. PAM4 lets data rates double with only a small increase in channel bandwidth by sending two bits per symbol. But, it brings new measurement and analysis problems. Signal integrity sage Ransom Stephens will explain how PAM4 differs from NRZ and what to expect in design, measurement, and signal analysis.

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Like Us on Facebook
Special Video Section
The LTC®6363 is a low power, low noise, fully differential ...
Vincent Ching, applications engineer at Avago Technologies, ...
The LT®6375 is a unity-gain difference amplifier which ...
The LTC®4015 is a complete synchronous buck controller/ ...
10:35
The LTC®2983 measures a wide variety of temperature sensors ...
The LTC®3886 is a dual PolyPhase DC/DC synchronous ...
The LTC®2348-18 is an 18-bit, low noise 8-channel ...
The LT®3042 is a high performance low dropout linear ...
Chwan-Jye Foo (C.J Foo), product marketing manager for ...
The LT®3752/LT3752-1 are current mode PWM controllers ...
LED lighting is an important feature in today’s and future ...
Active balancing of series connected battery stacks exists ...
After a four-year absence, Infineon returns to Mobile World ...
A laptop’s 65-watt adapter can be made 6 times smaller and ...
An industry network should have device and data security at ...
The LTC2975 is a four-channel PMBus Power System Manager ...
In this video, a new high speed CMOS output comparator ...
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...