Max, what happened to your groupies? Hawaiian shirts were few and far between.
I enjoyed the show, but like pretty much all trade shows, it's a shadow of its former self, and next year will be consigned to the Santa Clara convention center (which is a nice locations, yes, but it's just one step above having a trade show at a hote. Bay Area hierarchy: Moscone, San Jose Convention Center, Santa Clara Convention Center, hotel).
On the plus side, I noticed that the show floor vendor training sessions were well attended (heck, NXP only did training and skipped the products) so I guess trade shows have to adapt to survive in the Internet Age.
@Tony: I enjoyed the show, but like pretty much all trade shows, it's a shadow of its former self...
Well, things are changing and one has to adapt -- I know that the conference part of the proceedings was up on last year -- and folks who had attended Embedded World told me that although the Embedded World exhibition is huge, the assocciated conference is "techno-lite" -- whereas I heard a lot of praise for the technical content of the EE Live! conference.
Max to @Tony's point: Any thought given to just resurrecting the original name, Embedded Systems Conference (and not as a sub-brand) and calling it a day? The technical content remains strong because the engineering audience knows it in their souls as ESC; they know the challenges and conversations that need to get aired in their world. The exhibits and sponsorships wither because the marketing community is fed up with the annual rebranding exercise.
I know that question is not your pay grade but you've never shied from an answer.
@Max: I have to admit the fantastical theater was the happening place at EE Live! 2014. It was good to meet with you finally on Wed afternoon, albeit for a few tens of seconds (you were busy with the presenter who did not send slides in time!).
It was too bad the booze ran out quickly Wed afternoon at the booth! Nevertheless it was great to be at EE Live and I made it to 6 of the 10 sessions in my "10 Must Attend Sessions". http://ubm.io/1hcPfVQ
@docdivakar: It was good to meet with you finally on Wed afternoon, albeit for a few tens of seconds...
I'm so sorry we didn't get to visit longer -- I tell you, organizing engineers is like trying to herd cats -- I asked everyone to send me their presentations at the weekend -- some didn't bring them till 5 mins before we started -- and at least two informed me that they has special audio or video requirements literally as we went on stage... (I'm still recovering ... :-)
@Sheepdoll: The show staff really knew their stuff.
They were great, weren't they. My one big regret is that I didn't get pictures of each Gadget Smackdown participant presenting -- your Victorian dress was incredible -- I so wish I could share those talks with everyone -- I'll remember to take pictures next year.
@docdivakar: It was too bad the booze ran out quickly Wed afternoon at the booth!
The funny thing is that I now have a reputation for drinking beer and eating bacon because I talk about them a lot -- but I don't get to enjoy them myself because I'm the one doing the talking whilst everyone else is doing the quaffing and munching (sad face)
I once had a contributor on DesignCon Community who wrote about how he dislikes the gimmicks and that's why he likes DesignCon. Solid, practical technical content without the gimmicks. IEEE-sponsored conferences are generally free of gimmicks. In fact, the same people would come if there were no exhibits at all. They come for the conference.
Oooh fairy floss, I like that. Kind of like fairy cakes, as you brits call them? I call it candy floss, apparently an odd term here in the US, as people looked at me like I had three eyes when I called it that!
@kfield: ...people looked at me like I had three eyes...
You hadn't been applying your lipstick after drinking (again) had you? LOL
Which, for no apparent reason, reminds me of the time my mother grabbed what she thought was a can of deoderant -- and sprayed liquid starch under her armpits -- it was a bit of a task to finagle here through doors with her arms stuck out like that, let me tell you...
@Jjulian274: I saw the picture of you posted of yourself and was very glad that you weren't a little more to the left or people might of thought that you were taking about the picture to the left of yours. :)
Ah, Beagle Boy -- I must admit I'm happier to be billed as Max the Magnificent LOL
A Book For All Reasons Bernard Cole1 Comment Robert Oshana's recent book "Software Engineering for Embedded Systems (Newnes/Elsevier)," written and edited with Mark Kraeling, is a 'book for all reasons.' At almost 1,200 pages, it ...