Breaking News
Comments
DCH0
User Rank
Rookie
e-book dominance?
DCH0   4/15/2014 12:11:18 PM
NO RATINGS
"Amazon has managed to dominate the e-book market by offering its Kindle e-book readers at a very low cost" That is true if you look only at readers. The Kindle ap is free for the iPad and iPhone (and I assume Android devices), so most people buying the e-books never buy a reader.

Anand.Yaligar
User Rank
Rookie
Re: Being selfish?
Anand.Yaligar   4/16/2014 2:18:58 PM
NO RATINGS
It does not take a genius to see that the launch of the new Smartphone by Amazon is a move intended to both directly and indirectly boost the sales that it makes at its online stores. All those sensors and cameras are not just to make the customers feel better but to let Amazon know exactly what to suggest to them; targeted marketing at its best. If you intend to use the Smartphone specifically for shopping at Amazon then run and buy this one but if you actually need it for other internet based services then I doubt you will love (or even like) this phone.

Anand.Yaligar
User Rank
Rookie
Re: innovative marketing
Anand.Yaligar   4/16/2014 2:24:42 PM
NO RATINGS
Targeted marketing is not just about identifying the audience or prospective customers who are most likely to be interested in and to buy your products. A bigger component, following the identification of this audience, involves researching into them in order to understand their specific needs and interests so as to serve those better. In the world of modern internet marketing and based solely on these two scores, there is no Smartphone in the market today that can rival or even come close to what the Amazon Smartphone promises to offer.



EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

Steve Wozniak Reacts to Latest iPhone
Max Maxfield
9 comments
Funnily enough, just a few days ago as I pen these words, I was chatting with my wife (Gina the Gorgeous) when she informed me that -- as a kid -- she had never played at making a ...

EDN Staff

11 Summer Vacation Spots for Engineers
EDN Staff
20 comments
This collection of places from technology history, museums, and modern marvels is a roadmap for an engineering adventure that will take you around the world. Here are just a few spots ...

Glen Chenier

Engineers Solve Analog/Digital Problem, Invent Creative Expletives
Glen Chenier
15 comments
- An analog engineer and a digital engineer join forces, use their respective skills, and pull a few bunnies out of a hat to troubleshoot a system with which they are completely ...

Larry Desjardin

Engineers Should Study Finance: 5 Reasons Why
Larry Desjardin
46 comments
I'm a big proponent of engineers learning financial basics. Why? Because engineers are making decisions all the time, in multiple ways. Having a good financial understanding guides these ...

Flash Poll
Top Comments of the Week
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)