Her application of the method demonstrated significant information skipping by her research subjects when making a smartphone choice and that major attributes drove the choices.
Yes, in fact, I hardly think this is debatable anymore, a lot of Apple products are purchased just because of the brand name. And the odd perception by some unfortunate people that owning an iPhone or iPad make them look cool. Or worse that even that, makes girls more attracted to them.
When asked which features people were looking for in deciding which new cell phone to get, the salesperson at a local cell phone kiosk said the only question many young people asked was "which model is most popular?".
Indeed, a lot of Apple products are purchased simply because they are Apple products. Existing Apple customers have experience with the quality, ease of use and elegant design for which Apple is famous. They trust Apple -- it's as simple as that.
I chose a samsung phone for the android os not because of any of the features in dispute. That and the bigger screen. Funny how apple decided a bigger screen was important too. I'd call that an admission that samsung was preferred for reasons other than the petty claims we see here now.
Mike, then why Samsung and not any other android os...i know for sure that Sony or HTC phones are far better both in performancy and quality wrt Samsung. I thing Samsung used the inside information about iPhones to drive their sales of Galaxy phones.