Embedded Systems Conference
Breaking News
Comments
Newest First | Oldest First | Threaded View
bwalker970
User Rank
Author
Outsourcing
bwalker970   4/28/2014 12:16:32 PM
NO RATINGS
It could quite simply be the case that Nike wants to outsource hardware development hardware and focus on software.  Developing wearable hardware devices is tough for a company whose primary business is shoes and apparel rather than electronics.  They may have made the calculation that they could outsource the hardware design and partner with other players who have more expertise in electronics so that they can focus on the more lucrative aspects of the wearable ecosystem: software and data mining.  The lack of comparative Android support is a glaring omission.

ewertz
User Rank
Author
Re: Heart Rate Monitor?
ewertz   4/22/2014 3:46:51 PM
NO RATINGS
The explanation seems fairly simple -- if one reads the reviews on Amazon, one will learn that it's apparently flakey and fragile, especially given its cost.

The sizzle comes from the sound of toast rather than of steak.

 

Kinnar
User Rank
Author
Re: Heart Rate Monitor?
Kinnar   4/22/2014 2:07:45 PM
NO RATINGS
@chanj0, Yes it look great, with Heart Rate Monitor with the wrist band, this kind of device is very useful even Sony and Samsung are also designing wrist bands that also might provide this kind of functionalities. But one thing is surely there that they should be compatible with both Android and IOS otherwise it will be hard to service in Android centric market today.

chanj0
User Rank
Author
Heart Rate Monitor?
chanj0   4/22/2014 12:43:42 PM
NO RATINGS
On one hands, people are disappointed the lack of heart rate monitor on fuelband. On the other hands, heart rate monitor is not one of the features exist in fitbit, one of the biggest competing products against fuelband. So, I guess heart rate monitor isn't the reason that Nike fuelband is not gaining much market share.

I believe the size of the market might be the primarily reason that Nike decides to restructure the division. IMHO, Nike may want to stick to the market by other means since most evidences indicate wearable, fitness tracking will continue to be the blooming market in the next couple years. Comments?

Sheetal.Pandey
User Rank
Author
Re: NIce article
Sheetal.Pandey   4/22/2014 6:33:38 AM
NO RATINGS
If sports companies are concentrating on technical advancement and laying off sports staff it may not be very good for their reputation. People like them for class they have developed in sports. But cost cutting can not be avoided. But its great to know that sports comapnies are reinventing themselves to be at the speed of changing environment. Today's youth wants everyone through gadgets and sports accessories are something that can sell fast.

wilber_xbox
User Rank
Author
Re: NIce article
wilber_xbox   4/22/2014 3:10:26 AM
NO RATINGS
Fitness wearable devices are really useful for anyone with a slightest interest in remaining fit. I have never own such a device but for me weight, softwarea and hardware interface, price and connectivity are few things that should be perfect. I think the smartwatches or wearable devices that are sold with the smartphones can be better placed for a fitness wearable.

y_sasaki
User Rank
Author
NIce article
y_sasaki   4/21/2014 8:54:13 PM
NO RATINGS
I owned 1st Fuelband just for a week. I bought it because it was reported Bluetooth LE device, but it was actually a legacy Bluetooth SPP device so I refunded. It looks cool to have multi-color LED band on my wrist, but usefulness? To me, not much... For a bicycle rider, purpose-built Garmin cycle computer (not exactly wearable gadget, though) is much more useful for cycling.



Radio
NEXT UPCOMING BROADCAST
In conjunction with unveiling of EE Times’ Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. One of Silicon Valley's great contributions to the world has been the demonstration of how the application of entrepreneurship and venture capital to electronics and semiconductor hardware can create wealth with developments in semiconductors, displays, design automation, MEMS and across the breadth of hardware developments. But in recent years concerns have been raised that traditional venture capital has turned its back on hardware-related startups in favor of software and Internet applications and services. Panelists from incubators join Peter Clarke in debate.
Most Recent Comments
resistion
 
resistion
 
resistion
 
resistion
 
Ron Neale
 
resistion
 
resistion
 
resistion
 
R_Colin_Johnson
Most Recent Messages
8/29/2015
8:48:52 AM
Flash Poll
Top Comments of the Week
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Special Video Section
The LT®3042 is a high performance low dropout linear ...
Chwan-Jye Foo (C.J Foo), product marketing manager for ...
The LT®3752/LT3752-1 are current mode PWM controllers ...
LED lighting is an important feature in today’s and future ...
Active balancing of series connected battery stacks exists ...
After a four-year absence, Infineon returns to Mobile World ...
A laptop’s 65-watt adapter can be made 6 times smaller and ...
An industry network should have device and data security at ...
The LTC2975 is a four-channel PMBus Power System Manager ...
In this video, a new high speed CMOS output comparator ...
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...
TE Connectivity's clear-plastic, full-size model car shows ...