Embedded Systems Conference
Breaking News
Comments
Newest First | Oldest First | Threaded View
Bert22306
User Rank
Author
Free WiFi vs 4G
Bert22306   4/23/2014 9:08:23 PM
NO RATINGS
Hard to say how this will play out. In particular, because there's nothing chiseled in stone that says WiFi must be free.

In the US, telcos own much of the cabled broadband and 3G and 4G cellular. Free WiFi normally uses cabled broadband. So it's not clear to me, in cases here the same company owns the wired and cellular broadband, why that company can't adjust its prices as it sees fit, to drive the traffic volume where it suits them.

Pablo Valerio
User Rank
Author
Re: Flat fees and bundles
Pablo Valerio   4/23/2014 11:08:52 AM
NO RATINGS
@Junko, most people living in cities --and I believe this is the case of the mayority of the Chinese population-- have easy access to wi-fi. I have a 1 GB data plan for my smartphone and I rarely use more than 200 Mb/month because I use wi-fi both at my office and at home.

If people have to pay for more data they'll use wi-fi for most data intensive apps and downloads. Both Android and iOS allow people to select what content to download and control the use of cellular data.

Offering unlimited or large data packages (i.e. 5 Gb) for a reasonable price can help operators to lure customers to fast networks, and leverage the investment. Trying to squezee every penny of data traffic and roaming services will only drive customers away.

junko.yoshida
User Rank
Author
Re: Flat fees and bundles
junko.yoshida   4/23/2014 10:55:50 AM
NO RATINGS
@Pablo, good point. I see that might be the case for DAL and fixed-line calls. But what about mobile phones? Unlimted data plans? But wouldn't that rob the opportunity for China Mobile to recoup their investment in 3g/4g infrastartucture build out?

Pablo Valerio
User Rank
Author
Flat fees and bundles
Pablo Valerio   4/23/2014 8:59:31 AM
NO RATINGS
@Junko, I believe the present --and future-- of telecoms is to offer unlimited plans and bundles.

A few years ago Telefonica was facing a similar situation in Spain with fixed-line calls and DSL. They decided to bundle DSL with unlimited national calls for a flat fee (calls to mobile phones are extra). It was really sucessful and nowadays most people in the country use that plan.

I just read today that WhatsApp has surpased the 500M user barrier, and  the markets where they are growing really fast are China, Brazil, India, Mexico and Russia. 

What telecoms need to understand is that people have many choices now, and they can't stick to their traditional business models, they need to embrace new solutions and innovate to keep customers.



Top Comments of the Week
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

Teensy-Weensy GPAK4 Mixed Signal FPGAs
Max Maxfield
Post a comment
The vast majority of the embedded designers I know typically create MCU-based systems -- they rarely even consider using a Field-Programmable Gate Array (FPGA).

Bernard Cole

A Book For All Reasons
Bernard Cole
1 Comment
Robert Oshana's recent book "Software Engineering for Embedded Systems (Newnes/Elsevier)," written and edited with Mark Kraeling, is a 'book for all reasons.' At almost 1,200 pages, it ...

Martin Rowe

Leonard Nimoy, We'll Miss you
Martin Rowe
5 comments
Like many of you, I was saddened to hear the news of Leonard Nimoy's death. His Star Trek character Mr. Spock was an inspiration to many of us who entered technical fields.

Rich Quinnell

Making the Grade in Industrial Design
Rich Quinnell
16 comments
As every developer knows, there are the paper specifications for a product design, and then there are the real requirements. The paper specs are dry, bland, and rigidly numeric, making ...

Special Video Section
After a four-year absence, Infineon returns to Mobile World ...
A laptop’s 65-watt adapter can be made 6 times smaller and ...
An industry network should have device and data security at ...
The LTC2975 is a four-channel PMBus Power System Manager ...
In this video, a new high speed CMOS output comparator ...
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...
TE Connectivity's clear-plastic, full-size model car shows ...
Why culture makes Linear Tech a winner.
Recently formed Architects of Modern Power consortium ...
Specially modified Corvette C7 Stingray responds to ex Indy ...
Avago’s ACPL-K30T is the first solid-state driver qualified ...
NXP launches its line of multi-gate, multifunction, ...
Radio
LATEST ARCHIVED BROADCAST
EE Times Senior Technical Editor Martin Rowe will interview EMC engineer Kenneth Wyatt.
Flash Poll