I just want to make it clear -- I meant no offense to Bluetooth SIG by writing this piece. However, as I stressed in this blog, I am so weary of the world of smart everything. Am I the only one feeling that way?
Smart is the hype now. We have the examples of the past, remember the e- (when e-mail started the branding of everything with e-everything) years ago, or the i- when the i-pod triggered the i-everything, or the web-everything, etc. Later we could have the NG (Next generation) or whatever becomes catchy and hype... but beware of the lawyers in case someone claims patenting the catchy apendage.