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junko.yoshida
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Bluetooth Smart
junko.yoshida   4/29/2014 12:20:21 PM
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I just want to make it clear -- I meant no offense to Bluetooth SIG by writing this piece. However, as I stressed in this blog, I am so weary of the world of smart everything. Am I the only one feeling that way?

Jefe
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Re: Bluetooth Smart
Jefe   4/29/2014 12:53:32 PM
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Smart is the hype now. We have the examples of the past, remember the e- (when e-mail started the branding of everything with e-everything) years ago, or the i- when the i-pod triggered the i-everything, or the web-everything, etc. Later we could have the NG (Next generation) or whatever becomes catchy and hype... but beware of the lawyers in case someone claims patenting the catchy apendage.

junko.yoshida
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Re: Bluetooth Smart
junko.yoshida   4/29/2014 12:55:02 PM
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@Jefe, um, NG won't work. That sounds like No Good!

Max The Magnificent
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Re: Bluetooth Smart
Max The Magnificent   4/29/2014 1:52:21 PM
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@Junko: NG won't work. That sounds like No Good!

How about "Bluetooth TNG -- The smart choice!" LOL

junko.yoshida
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Re: Bluetooth Smart
junko.yoshida   4/29/2014 1:54:45 PM
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Hi, Max. So, what exactly does TNG stand for, then? 

And of course, Max, damn it, you are falling back onto the word "smart" again, calling it "the smart choice"! 

Max The Magnificent
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Re: Bluetooth Smart
Max The Magnificent   4/29/2014 1:58:09 PM
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@Junko: So, what exactly does TNG stand for, then? 

TNG = "The Next Generation" as in "Star Trek TNG"

Max, damn it, you are falling back onto the word "smart" again, calling it "the smart choice"

That was deliberate -- it was a joke -- combining Jefe's NG suggestion with the "smart" you loath so much LOL

 

junko.yoshida
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Re: Bluetooth Smart
junko.yoshida   4/29/2014 2:00:20 PM
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OK, Max. I admit that I missed your subtle reference to "Startrek TNG." But seriously, how do you pronounce TNG as an abbreviation? 

Max The Magnificent
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Re: Bluetooth Smart
Max The Magnificent   4/29/2014 2:04:56 PM
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@Junko: But seriously, how do you pronounce TNG as an abbreviation?

You spell it out like "Star Trek T-N-G"

Like the design automation conference where you can spell it out like "D-A-C" -- but unlike it in that you can't say TNG as one word, but you can say "DAC" to rhyme with "snack"

 

 

zeeglen
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Re: Bluetooth Smart
zeeglen   4/29/2014 2:28:29 PM
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@ Junko I am so weary of the world of smart everything.

We could use the word 'intelligent' instead, except for:


a) Marketeers loathe words of more than 3 syllables, too hard for consumers to remember, so 'intelligent' would have to be shortened to 'i'.


b) Apple might then claim trademark rights to the letter 'i'.


betajet
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Sounds like a lot of BS
betajet   4/29/2014 2:35:12 PM
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Changing the name to Bluetooth Smart sounds like a lot of BS to me.  Not a good idea IMO.


I rather like BLE.  I once wrote a logic editor called BLE.  It's also fun to go around saying "blee blee blee".  People think you've lost it, but it is fun.

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