Embedded Systems Conference
Breaking News
Comments
Oldest First | Newest First | Threaded View
Page 1 / 3   >   >>
junko.yoshida
User Rank
Author
Bluetooth Smart
junko.yoshida   4/29/2014 12:20:21 PM
NO RATINGS
I just want to make it clear -- I meant no offense to Bluetooth SIG by writing this piece. However, as I stressed in this blog, I am so weary of the world of smart everything. Am I the only one feeling that way?

Jefe
User Rank
Author
Re: Bluetooth Smart
Jefe   4/29/2014 12:53:32 PM
NO RATINGS
Smart is the hype now. We have the examples of the past, remember the e- (when e-mail started the branding of everything with e-everything) years ago, or the i- when the i-pod triggered the i-everything, or the web-everything, etc. Later we could have the NG (Next generation) or whatever becomes catchy and hype... but beware of the lawyers in case someone claims patenting the catchy apendage.

junko.yoshida
User Rank
Author
Re: Bluetooth Smart
junko.yoshida   4/29/2014 12:55:02 PM
NO RATINGS
@Jefe, um, NG won't work. That sounds like No Good!

Max The Magnificent
User Rank
Author
Re: Bluetooth Smart
Max The Magnificent   4/29/2014 1:52:21 PM
NO RATINGS
@Junko: NG won't work. That sounds like No Good!

How about "Bluetooth TNG -- The smart choice!" LOL

junko.yoshida
User Rank
Author
Re: Bluetooth Smart
junko.yoshida   4/29/2014 1:54:45 PM
NO RATINGS
Hi, Max. So, what exactly does TNG stand for, then? 

And of course, Max, damn it, you are falling back onto the word "smart" again, calling it "the smart choice"! 

Max The Magnificent
User Rank
Author
Re: Bluetooth Smart
Max The Magnificent   4/29/2014 1:58:09 PM
NO RATINGS
@Junko: So, what exactly does TNG stand for, then? 

TNG = "The Next Generation" as in "Star Trek TNG"

Max, damn it, you are falling back onto the word "smart" again, calling it "the smart choice"

That was deliberate -- it was a joke -- combining Jefe's NG suggestion with the "smart" you loath so much LOL

 

junko.yoshida
User Rank
Author
Re: Bluetooth Smart
junko.yoshida   4/29/2014 2:00:20 PM
NO RATINGS
OK, Max. I admit that I missed your subtle reference to "Startrek TNG." But seriously, how do you pronounce TNG as an abbreviation? 

Max The Magnificent
User Rank
Author
Re: Bluetooth Smart
Max The Magnificent   4/29/2014 2:04:56 PM
NO RATINGS
@Junko: But seriously, how do you pronounce TNG as an abbreviation?

You spell it out like "Star Trek T-N-G"

Like the design automation conference where you can spell it out like "D-A-C" -- but unlike it in that you can't say TNG as one word, but you can say "DAC" to rhyme with "snack"

 

 

zeeglen
User Rank
Author
Re: Bluetooth Smart
zeeglen   4/29/2014 2:28:29 PM
NO RATINGS
@ Junko I am so weary of the world of smart everything.

We could use the word 'intelligent' instead, except for:


a) Marketeers loathe words of more than 3 syllables, too hard for consumers to remember, so 'intelligent' would have to be shortened to 'i'.


b) Apple might then claim trademark rights to the letter 'i'.


betajet
User Rank
Author
Sounds like a lot of BS
betajet   4/29/2014 2:35:12 PM
NO RATINGS
Changing the name to Bluetooth Smart sounds like a lot of BS to me.  Not a good idea IMO.


I rather like BLE.  I once wrote a logic editor called BLE.  It's also fun to go around saying "blee blee blee".  People think you've lost it, but it is fun.

Page 1 / 3   >   >>


Radio
LATEST ARCHIVED BROADCAST
Overview: Battle-hardened veterans of the electronics industry have heard of the “connected car” so often that they assume it’s a done deal. But do we really know what it takes to get a car connected and what its future entails? Join EE Times editor Junko Yoshida as she moderates a panel of movers and shakers in the connected car business. Executives from Cisco, Siemens and NXP will share ideas, plans and hopes for connected cars and their future. After the first 30 minutes of the radio show, our listeners will have the opportunity to ask questions via live online chat.
Top Comments of the Week
Flash Poll
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Special Video Section
LED lighting is an important feature in today’s and future ...
Active balancing of series connected battery stacks exists ...
After a four-year absence, Infineon returns to Mobile World ...
A laptop’s 65-watt adapter can be made 6 times smaller and ...
An industry network should have device and data security at ...
The LTC2975 is a four-channel PMBus Power System Manager ...
In this video, a new high speed CMOS output comparator ...
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...
TE Connectivity's clear-plastic, full-size model car shows ...
Why culture makes Linear Tech a winner.
Recently formed Architects of Modern Power consortium ...
Specially modified Corvette C7 Stingray responds to ex Indy ...