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_hm
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Apple in Auto and Apple in Medical?
_hm   4/30/2014 6:53:03 PM
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This was recent reply to Junko's blog - lessons for Samsung.

She was asking for new avenues. Suggested two were auto and medical. And now, Apple is marching ahead in both of these fields.

 

From Jan 25 2014.

@_hm, really? Automotive electronics is notoriously cost-driven and medical electronics demands a lengathy approval process. Neither strikes me as promising for a big company like Samsung to carry itself into the next decade.

@Junko: There is so much of scope for new development for both auto electronics and consumer medical electronics. They will be consumed by mass market. As regarding margin, if Samsung produces unique prosucts with sensors and high integration they can demand good margin.

docdivakar
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Re: Apple Recruits New MedTech Rock Sta
docdivakar   4/30/2014 6:35:18 PM
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@Max and @Doug_S: the point I was trying to make with smart wearable things including the likes of iWatch is that the usage drops off the cliff after two months. I don't know if it is the lack of useful apps in this space or the value-add afforded by these smart wearable things.

In one of the workshops I did in Silicon Valley last year, this observation was quite evident from the panelists and the consensus was that innovations were needed in both the wearable gadgets and the value add user realizes thru apps:

http://comsocscv.org/showevent.php?id=1378163789

Perhaps Apple may change things in this market space which is definitely welcome. But the path there it treads will be quite different from the one for smartphones; most wearables these days are Android-based.

MP Divakar

Max The Magnificent
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Re: Apple Recruits New MedTech Rock Sta
Max The Magnificent   4/30/2014 5:20:18 PM
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@Doug_S: Apple doesn't care about trying to be first to a market...

When it came to the iPhone, they basically invented the market LOL

Max The Magnificent
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Re: Apple Recruits New MedTech Rock Sta
Max The Magnificent   4/30/2014 5:19:18 PM
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@Doug_S: How could Apple be late to a market that barely exists?

The speed with which things are moving these days means that a "market that barely exists" today could be in full swing in a couple of months' time.

 

Doug_S
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Re: Apple Recruits New MedTech Rock Sta
Doug_S   4/30/2014 5:11:03 PM
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How could Apple be late to a market that barely exists?  If they do something in the next year they'll still be way earlier than they were to the smartphone or tablet market, and they seem to be doing pretty well there.

 

Apple doesn't care about trying to be first to a market, they prefer to take their time and design something they think consumers will want.  It remains to be seen if they'll be as successful in this market, but their track record is pretty good over the past decade or so.

docdivakar
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Re: Apple Recruits New MedTech Rock Sta
docdivakar   4/30/2014 2:50:31 PM
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Seems like she has an impressive resume already.. I wonder if Apple is too late for the iWatch entry in a myriad of devices for quantified self?

MP Divakar



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As data rates begin to move beyond 25 Gbps channels, new problems arise. Getting to 50 Gbps channels might not be possible with the traditional NRZ (2-level) signaling. PAM4 lets data rates double with only a small increase in channel bandwidth by sending two bits per symbol. But, it brings new measurement and analysis problems. Signal integrity sage Ransom Stephens will explain how PAM4 differs from NRZ and what to expect in design, measurement, and signal analysis.

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