This was recent reply to Junko's blog - lessons for Samsung.
She was asking for new avenues. Suggested two were auto and medical. And now, Apple is marching ahead in both of these fields.
From Jan 25 2014.
@_hm, really? Automotive electronics is notoriously cost-driven and medical electronics demands a lengathy approval process. Neither strikes me as promising for a big company like Samsung to carry itself into the next decade.
@Junko: There is so much of scope for new development for both auto electronics and consumer medical electronics. They will be consumed by mass market. As regarding margin, if Samsung produces unique prosucts with sensors and high integration they can demand good margin.
@Max and @Doug_S: the point I was trying to make with smart wearable things including the likes of iWatch is that the usage drops off the cliff after two months. I don't know if it is the lack of useful apps in this space or the value-add afforded by these smart wearable things.
In one of the workshops I did in Silicon Valley last year, this observation was quite evident from the panelists and the consensus was that innovations were needed in both the wearable gadgets and the value add user realizes thru apps:
Perhaps Apple may change things in this market space which is definitely welcome. But the path there it treads will be quite different from the one for smartphones; most wearables these days are Android-based.
How could Apple be late to a market that barely exists? If they do something in the next year they'll still be way earlier than they were to the smartphone or tablet market, and they seem to be doing pretty well there.
Apple doesn't care about trying to be first to a market, they prefer to take their time and design something they think consumers will want. It remains to be seen if they'll be as successful in this market, but their track record is pretty good over the past decade or so.
What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.