I think because the "better idea" doesn't start out that way. But at some point all "better ideas" become ripe for standardization. The smart phone was a great idea that's becoming a commodity thanks to competition and Moore's Law. If the "great idea" migrates into the very notion of what that "phone" becomes, then someone will make money on it in some form, whether it's at the module level or somewhere else.
Drones are, in essence, flying autonomous vehicles. Pros and cons surrounding drones today might well foreshadow the debate over the development of self-driving cars. In the context of a strongly regulated aviation industry, "self-flying" drones pose a fresh challenge. How safe is it to fly drones in different environments? Should drones be required for visual line of sight – as are piloted airplanes? Join EE Times' Junko Yoshida as she moderates a panel of drone experts.