Valuation is in the eye of the beholder. $3.2B may sound a lot but you cannot put a price on "cool". Apples biggest asset is the brand - not the technology. It is buying into a very succesful brand's consumer reach. Beats has a coolness factor to it especially among the younger crowd. Beats came out of nowhere and took share away from stodgy Bose.
What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Are the design challenges the same as with embedded systems, but with a little developer- and IT-skills added in? What do engineers need to know? Rick Merritt talks with two experts about the tools and best options for designing IoT devices in 2016. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.