Valuation is in the eye of the beholder. $3.2B may sound a lot but you cannot put a price on "cool". Apples biggest asset is the brand - not the technology. It is buying into a very succesful brand's consumer reach. Beats has a coolness factor to it especially among the younger crowd. Beats came out of nowhere and took share away from stodgy Bose.
NASA's Orion Flight Software Production Systems Manager Darrel G. Raines joins Planet Analog Editor Steve Taranovich and Embedded.com Editor Max Maxfield to talk about embedded flight software used in Orion Spacecraft, part of NASA's Mars mission. Live radio show and live chat. Get your questions ready.
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