Back in the 90's I worked at a company that had its own fab. The guy that was our head technology person (and who cut his teeth with one of Intel's original fabs) used to say "Not sure why I still this. It's not too hard to make a good cinnamon roll, the margins are pretty good, and you don't need a million dollar fab to produce them." As true today as it was then!
A transition to Potato chips from Silicon chips I can understand... BUT lettuce??!! If the Iceberg's can be grown without pesticides (as the article alludes to) in a cost-competitive way, perhaps there is a business case for this!
The article says there are no germs or dust so no pesticides are needed. That makes sense. If there are no pests, there is no need to kill them. This does not mean the lettuce will stay fresher longer.
As we unveil EE Times’ 2015 Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. Panelists Dan Armbrust (investment firm Silicon Catalyst), Andrew Kau (venture capital firm Walden International), and Stan Boland (successful serial entrepreneur, former CEO of Neul, Icera) join in the live debate.