Embedded Systems Conference
Breaking News
Comments
Newest First | Oldest First | Threaded View
Pablo Valerio
User Rank
Author
Re:marketing costs
Pablo Valerio   5/26/2014 10:38:50 AM
NO RATINGS
"I do not think Apple really spends any money on their marketing"

That is not what I see here in Barcelona where Apple took all the advertising on bus stops and huge billboards. 

In 2013 (according to their 10-K annual report) Apple spent $1.29 billion on marketing and selling expenses, compared to $910 million in 2012.

Surely this include all marketing for the entire company, not only for the iPhone. 

elctrnx_lyf
User Rank
Author
Re:marketing costs
elctrnx_lyf   5/26/2014 10:19:13 AM
NO RATINGS
I do not think Apple really spends any money on their marketing but samsung might spend huge amounts of money. In any case it is very important for the company to prove the product is going to be reliable and at the same time the service is guranteed.

Pablo Valerio
User Rank
Author
Re:marketing costs
Pablo Valerio   5/26/2014 9:15:43 AM
NO RATINGS
p.s. though $300 is always better than $600 :)

Agreed. one of the factors that raise the price on expensive brands is the marketing cost.

Google doesn't have to pay retailers nor discount the price of the Nexus line to operators. OnePlus sells only via their website.

Samsung is spending billions marketing their Galaxy smartphones, and Apple does the same. Of course their sales volume is huge, and looks like their marketing works.

William Miller
User Rank
Author
Re: Why do one need this much power?
William Miller   5/26/2014 7:02:14 AM
NO RATINGS
Fair enough! I don't have a camera on my phone 'cause I simply don't need it. And it cost $30 - simply for calls and text messages. 

p.s. though $300 is always better than $600 :)

Pablo Valerio
User Rank
Author
Re: Why do one need this much power?
Pablo Valerio   5/26/2014 6:18:26 AM
NO RATINGS
@AZskibum, I worked for 3Dfx when it was the premium graphics card manufacturer, and people paid more money at that time for a high-end graphics controller than tosday for a computer.

As you said there are users that want the maximum performance to play games, high-resolution video, run simulations, etc.

I do not need the power of the latest processor but many apps today require certain features and have minimum hardware requirements, plus access to high-speed networks.

Foe many users a feature phone is enough, but there is a demand in the high-end market, as demostrated by the likes of Apple, HTC, Samsung and Sony.

AZskibum
User Rank
Author
Re: Why do one need this much power?
AZskibum   5/25/2014 7:26:32 PM
NO RATINGS
I recall some people asking that same question about desktop PCs and laptops at one time -- why do I need a higher performance CPU and more memory if I'm just going to use it for web browsing and checking email? It was and still is a valid question, for PCs as well as for phones. There are lots of different kinds of users -- some are power users that run intensive apps, others not so much. If your phone is "just a phone" to you, then no, you don't need that much power.

 

_hm
User Rank
Author
Why do one need this much power?
_hm   5/25/2014 2:57:38 PM
NO RATINGS
I have simple Nexus 3, and I use 20% of its power. Why do one need this much power in mobile phone?

Let us talk about creation with what device we have and not just getting ultra powerful device and not knowing what to do next with it.

 



Radio
LATEST ARCHIVED BROADCAST
As data rates begin to move beyond 25 Gbps channels, new problems arise. Getting to 50 Gbps channels might not be possible with the traditional NRZ (2-level) signaling. PAM4 lets data rates double with only a small increase in channel bandwidth by sending two bits per symbol. But, it brings new measurement and analysis problems. Signal integrity sage Ransom Stephens will explain how PAM4 differs from NRZ and what to expect in design, measurement, and signal analysis.

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Like Us on Facebook
Special Video Section
The LTC®6363 is a low power, low noise, fully differential ...
Vincent Ching, applications engineer at Avago Technologies, ...
The LT®6375 is a unity-gain difference amplifier which ...
The LTC®4015 is a complete synchronous buck controller/ ...
10:35
The LTC®2983 measures a wide variety of temperature sensors ...
The LTC®3886 is a dual PolyPhase DC/DC synchronous ...
The LTC®2348-18 is an 18-bit, low noise 8-channel ...
The LT®3042 is a high performance low dropout linear ...
Chwan-Jye Foo (C.J Foo), product marketing manager for ...
The LT®3752/LT3752-1 are current mode PWM controllers ...
LED lighting is an important feature in today’s and future ...
Active balancing of series connected battery stacks exists ...
After a four-year absence, Infineon returns to Mobile World ...
A laptop’s 65-watt adapter can be made 6 times smaller and ...
An industry network should have device and data security at ...
The LTC2975 is a four-channel PMBus Power System Manager ...
In this video, a new high speed CMOS output comparator ...
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...