Design Con 2015
Breaking News
Comments
Newest First | Oldest First | Threaded View
Page 1 / 2   >   >>
Bruzzer
User Rank
Freelancer
So how does Intel make money on Rock Chip GF relationship?
Bruzzer   6/2/2014 12:05:57 AM
NO RATINGS
Intel steals everything they can through their engineering and confidence agent placements in Global Foundries and Rock Chip to springboard their own competitive foundry advantage.

If  I was Messrs. Jha, Goldsberry, Ajami, Ang, Bartlett, Daly, Fox, Hubbers, Venkatesan, Wijburh, Caulfield would personally refuse the business on competitive principles of democratic capitalism and industrial social responsibility.

Yet, I am not the aforementioned decision makers and it is not my business.

Although I will suggest:

To give intelligent, responsible, and capable direction for sustainable business within industry for society.

As a prerequisite for planning that serves customers and society as efficiently and effectively as possible.

Understanding technology and business possibilities to meet the needs of customers and society as cost effectively as possible.

With exemplar stewardship cognizant of social welfare.

By enlarging the capabilities of the operation; melding together people, process, design, fabrication and utility knowledge for competitive advantage.

To assess equal opportunity for complimentary participation; partnership, cost and reward sharing.

To recognize the obligation to investors; planning for an adequate economic return on their investment.

To address economic responsibility as a design and process steward in the countries of industry operation.

To further the well being of the global electronics industry as an advocate of responsible, stable and sustainable growth models that make economic sense

Mike Bruzzone, Camp Marketing

Bruzzer
User Rank
Freelancer
What does Tirias Research Think?
Bruzzer   6/1/2014 11:45:09 PM
NO RATINGS
So Messrs. MsGregor and Krewell, what does Tirias Research think?

Everyone on this beat knows Intel has drooled to substitute their x86 core for bus compatibility with ARM peripheral blocks, for at least last 12 months, just like AMD?

Mr. Krewell proposes Intel on Rock Chip adoption of MALI; when, where, how, why and what else?

And the peripheral bus answer is?

Mike Bruzzone, Camp Marketing

sam5
User Rank
Rookie
Re: The Rockchip hookup
sam5   5/30/2014 8:18:59 PM
NO RATINGS
Rockchip plan is to fab these chips at foundries (GF today)

so how does intel make money with this deal?

 

14nm is not appropriate for makets Rockchip is targeting.  Quad core chips for less than 10 USD

tb100
User Rank
CEO
Re: 64 bit v 32 bit
tb100   5/30/2014 12:47:15 PM
NO RATINGS
Note that smartphones these days all have 2 or at most 3 Gigabytes of DRAM. Why? because with 32 bits, 4 Gig is all you get, and you need at least some set aside for IO. 

Yes, I know with virtual addressing and (shudder) page registers, you can use more memory than this but if you want software to have the capability to address a single block of memory that's more than 4 Gig, you are out of luck with a 32 bit processor.

With lower power DDR4 coming, phone manufacturers are going to want bragging rights for having lots of DRAM, and so 64 bits is coming. Apple is already there, though they haven't increased their DRAM yet.

Bruzzer
User Rank
Freelancer
64 bit v 32 bit
Bruzzer   5/30/2014 12:18:12 PM
NO RATINGS
What truly are the power for performance, watts per mips differences comparing ARM 32 v ARM 64 in this mobile space?  For ARM 32, ARM 64 v x86 64 bit?

Anyone want to comment: x86 on AMBA?  Thoughts?

Mike Bruzzone, Camp Marketing

JimMcGregor
User Rank
Blogger
Re: A more limited deal
JimMcGregor   5/30/2014 10:03:58 AM
NO RATINGS
Junko, I agree that there are capacity concerns with TSMC and competitive concerns with other ARM partners. If they are willing to consider Samsung, then there will be 3 more 14nm fabs, plus one from Globalfoundries. However, I'm not convinced that this will improve Rockchip's competitive position.

junko.yoshida
User Rank
Blogger
Re: A more limited deal
junko.yoshida   5/30/2014 9:12:38 AM
NO RATINGS
Hi, JimMcGregor, I would agree to what you mentioned here.

However, what I found extremely interesting inMiya Kong's piece is the fact that Chinese fabless chip companies are concerned about the potential capacity constraint in the future, and more importantly, at least Rockchip seems to believe the fact that being one of the many Chinese fabless companies plaing in the ARM eco-system gives them neither advantage nor differentiation.

That anixiety -- reported on the ground in China -- is newsworthy.

ChipMaster0
User Rank
Rookie
Re: A more limited deal
ChipMaster0   5/30/2014 9:11:33 AM
NO RATINGS
Agreed. I don't see how this is a "big deal". Intel's chips aren't that competitive in both performance and price even at 22nm with Trigate. How are these chips going to be competitive on 28nm in mid-2015, without Trigate? And only 3G?

Also, this is a sign of both desperation and defeat from Intel - the fact that they are recognizing they can't use their own brand (Intel) and their manufacturing advantage to crack the mobile market, and that they have to license their architecture away to do that (only as wishful thinking).

It's a sign of desperation, just like it was for Nvidia to license Kepler (which nobody seems to want). It's definitely a "plan B" type of strategy.

And Rockchip will get get 14nm from Intel in the "near future"? Give me a break. Even Intel is delaying 14nm until 2015 for mainstream. Rockhip will be lucky to get it in 2017. ARM chips will be at 10nm FinFET by then. 

I do agree that the cortex A12 and Cortex A17 make NO SENSE, and I really don't understand why ARM is pushing them. They should've been pushing an ARMv8 Cortex A55 at the same time with A53 and A57. Instead they are forcing the market for remain on 32-bit for a lot longer than necessary. But this is of no consequence in terms of competition with Intel or Rockchip's x86 chips.

JimMcGregor
User Rank
Blogger
Re: A more limited deal
JimMcGregor   5/29/2014 6:16:22 PM
NO RATINGS
Thank you for that clarification Rick.

This is definitely a move by Intel to break into the Chinese market, but the products still need to be competitive, which has been the issue with Intel's mobile strategy thus far, especially on Android. Also note that this announcement is only for 3G, while Rockchips'a competitors are coming in with 4G technology and a broad range of ARM-based products.


I would agree that this may be a good opportunity for Rockchip, especially since they will gain Intel support. However, I am still skeptical that it can overcome the momentum and performance of the competition.

meteore
User Rank
Rookie
Re: The Rockchip hookup
meteore   5/29/2014 11:40:38 AM
NO RATINGS
If x86 is not working out, can Intel fabricate ARM chips for Rockchip (and other Chinese fabless)? 

Page 1 / 2   >   >>


Top Comments of the Week
Flash Poll
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

Recommended Reads From the Engineer's Bookshelf
Max Maxfield
Post a comment
I'm not sure if I read more than most folks or not, but I do I know that I spend quite a lot of time reading. I hate to be idle, so I always have a book or two somewhere about my person -- ...

Aubrey Kagan

Have You Ever Been Blindsided by Your Own Design?
Aubrey Kagan
37 comments
I recently read GCHQ: The uncensored story of Britain's most sensitive intelligence agency by Richard J. Aldrich. The Government Communication Headquarters (GCHQ), Britain's equivalent of ...

Martin Rowe

No 2014 Punkin Chunkin, What Will You Do?
Martin Rowe
2 comments
American Thanksgiving is next week, and while some people watch (American) football all day, the real competition on TV has become Punkin Chunkin. But there will be no Punkin Chunkin on TV ...

Rich Quinnell

Making the Grade in Industrial Design
Rich Quinnell
15 comments
As every developer knows, there are the paper specifications for a product design, and then there are the real requirements. The paper specs are dry, bland, and rigidly numeric, making ...

Special Video Section
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...
TE Connectivity's clear-plastic, full-size model car shows ...
Why culture makes Linear Tech a winner.
Recently formed Architects of Modern Power consortium ...
Specially modified Corvette C7 Stingray responds to ex Indy ...
Avago’s ACPL-K30T is the first solid-state driver qualified ...
NXP launches its line of multi-gate, multifunction, ...
Doug Bailey, VP of marketing at Power Integrations, gives a ...
See how to ease software bring-up with DesignWare IP ...
DesignWare IP Prototyping Kits enable fast software ...
This video explores the LT3086, a new member of our LDO+ ...
In today’s modern electronic systems, the need for power ...