Design Con 2015
Breaking News
Comments
Oldest First | Newest First | Threaded View
Page 1 / 2   >   >>
Susan Rambo
User Rank
Blogger
The Rockchip hookup
Susan Rambo   5/28/2014 4:44:42 PM
NO RATINGS
Intel/Rockchip hookup seems like a brilliant move for both companies and this blog lays it out well.

junko.yoshida
User Rank
Blogger
Re: The Rockchip hookup
junko.yoshida   5/28/2014 5:15:17 PM
NO RATINGS
We've been saying all along that those Chinese fabless guys who make apps processors are in need of the modem technology. When I was travelling in China a few years ago, Rockchip was rumored to merge with Spreadtrum -- China's modem chip king. 

While that never happened, I didn't see Intel-Rockchip hookup coming. It is brilliant.

What's driving the two companies to the agreements, are, however, different. Intel needs to fill the 14nm capacity and get into the China market pronto in a big way; Rockchip hopes to secure future capacity and possibly establish the plan B to the ARM-base ecosystem. 

But if the X86 ecosystem doesn't develop fast enough, well, what happens then? All bets are off?

Fottemberg
User Rank
Rookie
RockChip Wins!
Fottemberg   5/29/2014 8:05:07 AM
NO RATINGS
I think that only RockChip is the real winner of this agreement. Now RockChip, a chinese company, can study the best x86 architectures, the best manufacturing processes and a good modem. Intel has just the hope to enter in the low and mid market. The worst agreement ever made.

rick merritt
User Rank
Author
A more limited deal
rick merritt   5/29/2014 10:34:36 AM
NO RATINGS
It's great to get some analysis of the broad trends from someone inside China.

I would note the deal appears to be limited at the moment to work on a single SoC. There was no mention on the conference call with Krzanich Tuesday of Rockchip getting a license to Intel's x86 or 3G technology.

meteore
User Rank
Rookie
Re: The Rockchip hookup
meteore   5/29/2014 11:40:38 AM
NO RATINGS
If x86 is not working out, can Intel fabricate ARM chips for Rockchip (and other Chinese fabless)? 

JimMcGregor
User Rank
Blogger
Re: A more limited deal
JimMcGregor   5/29/2014 6:16:22 PM
NO RATINGS
Thank you for that clarification Rick.

This is definitely a move by Intel to break into the Chinese market, but the products still need to be competitive, which has been the issue with Intel's mobile strategy thus far, especially on Android. Also note that this announcement is only for 3G, while Rockchips'a competitors are coming in with 4G technology and a broad range of ARM-based products.


I would agree that this may be a good opportunity for Rockchip, especially since they will gain Intel support. However, I am still skeptical that it can overcome the momentum and performance of the competition.

ChipMaster0
User Rank
Rookie
Re: A more limited deal
ChipMaster0   5/30/2014 9:11:33 AM
NO RATINGS
Agreed. I don't see how this is a "big deal". Intel's chips aren't that competitive in both performance and price even at 22nm with Trigate. How are these chips going to be competitive on 28nm in mid-2015, without Trigate? And only 3G?

Also, this is a sign of both desperation and defeat from Intel - the fact that they are recognizing they can't use their own brand (Intel) and their manufacturing advantage to crack the mobile market, and that they have to license their architecture away to do that (only as wishful thinking).

It's a sign of desperation, just like it was for Nvidia to license Kepler (which nobody seems to want). It's definitely a "plan B" type of strategy.

And Rockchip will get get 14nm from Intel in the "near future"? Give me a break. Even Intel is delaying 14nm until 2015 for mainstream. Rockhip will be lucky to get it in 2017. ARM chips will be at 10nm FinFET by then. 

I do agree that the cortex A12 and Cortex A17 make NO SENSE, and I really don't understand why ARM is pushing them. They should've been pushing an ARMv8 Cortex A55 at the same time with A53 and A57. Instead they are forcing the market for remain on 32-bit for a lot longer than necessary. But this is of no consequence in terms of competition with Intel or Rockchip's x86 chips.

junko.yoshida
User Rank
Blogger
Re: A more limited deal
junko.yoshida   5/30/2014 9:12:38 AM
NO RATINGS
Hi, JimMcGregor, I would agree to what you mentioned here.

However, what I found extremely interesting inMiya Kong's piece is the fact that Chinese fabless chip companies are concerned about the potential capacity constraint in the future, and more importantly, at least Rockchip seems to believe the fact that being one of the many Chinese fabless companies plaing in the ARM eco-system gives them neither advantage nor differentiation.

That anixiety -- reported on the ground in China -- is newsworthy.

JimMcGregor
User Rank
Blogger
Re: A more limited deal
JimMcGregor   5/30/2014 10:03:58 AM
NO RATINGS
Junko, I agree that there are capacity concerns with TSMC and competitive concerns with other ARM partners. If they are willing to consider Samsung, then there will be 3 more 14nm fabs, plus one from Globalfoundries. However, I'm not convinced that this will improve Rockchip's competitive position.

Bruzzer
User Rank
Freelancer
64 bit v 32 bit
Bruzzer   5/30/2014 12:18:12 PM
NO RATINGS
What truly are the power for performance, watts per mips differences comparing ARM 32 v ARM 64 in this mobile space?  For ARM 32, ARM 64 v x86 64 bit?

Anyone want to comment: x86 on AMBA?  Thoughts?

Mike Bruzzone, Camp Marketing

Page 1 / 2   >   >>


Flash Poll
Top Comments of the Week
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

DIY Practical Joke Project Idea
Max Maxfield
Post a comment
I just received a rather interesting email from a member of the EETimes community who prefers to remain anonymous. This message was as follows:

Jolt Judges and Andrew Binstock

Jolt Awards: The Best Books
Jolt Judges and Andrew Binstock
1 Comment
As we do every year, Dr. Dobb's recognizes the best books of the last 12 months via the Jolt Awards -- our cycle of product awards given out every two months in each of six categories. No ...

Engineering Investigations

Air Conditioner Falls From Window, Still Works
Engineering Investigations
2 comments
It's autumn in New England. The leaves are turning to red, orange, and gold, my roses are in their second bloom, and it's time to remove the air conditioner from the window. On September ...

David Blaza

The Other Tesla
David Blaza
5 comments
I find myself going to Kickstarter and Indiegogo on a regular basis these days because they have become real innovation marketplaces. As far as I'm concerned, this is where a lot of cool ...