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Kinnar
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Intel will be having more chances of Winning
Kinnar   5/30/2014 10:07:58 AM
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Automotive manufacturers select which ever technology for their cars, ultimately Intel will be the winning element in terms of the electronics being used in the cars, and this is because of the readily available application ready modules available with them for Linux and Motherboards. And the car automation is highly focused on the running RTOS, Google is after it and has shown very good results then what remains is the hardware platform, so most of it will come from Intel. 

junko.yoshida
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Re: Intel will be having more chances of Winning
junko.yoshida   5/30/2014 11:09:06 AM
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Not so fast, Kinnar. While Intel does have potential, there are companies such as Freescale, TI, Infineon and NXP, which have been actually years ahead of Intel in this segment. I wouldn't write them off so quickly. 

And of course, there are others like Qualcomm and Nvidia also gunning for the same space.

Navelpluis
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Who wants this?
Navelpluis   5/30/2014 11:30:24 AM
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I have seen many of these articles before. And I always ask myself: "Who wants this"?

For me personally, forget about it, at least for the coming 25 years. There are too many petrol-heads alongside the road, just like I am. Lots of people love the roaring sound of their cars and trucks... like I am one of them. Others love the shape of their car and the enormous abount of power that they can control (mostly), like I am one of them.

Today there was another reason to get my old 911 out of the garage and took it for a ride. Nobody is taking this fun away from me for as long as I can afford it. Be honest: it is the last bit of real freedom we have. Why would I choose to give this away???

Nobody asked the question if we want automated driving. The technology is great and very very interesting, but at the far end I don't believe many people want it.

What do you think?

Kinnar
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CEO
Re: Intel will be having more chances of Winning
Kinnar   5/30/2014 11:38:56 AM
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That way you are right, but at the same time it is only Intel who has the experience and ready stack of the Integration of the sub modules on a single board with their own processors including the support of the all the buses and operating systems. Yes we cannot say that it is not possible for other companies but Intel had ready stack of all the integration as they have because of their presence in Personal Computers Market. Yes but Intel will be surely be able to keep its active presence along with other Manufacturers like TI and Freescale.

Wilco1
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Re: Intel will be having more chances of Winning
Wilco1   5/30/2014 1:47:04 PM
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Kumar, simple question: how many Intel CPUs are used in a modern car? There are something like 20-50 CPUs in a car, but none of them are Intel CPUs. The fact that Intel happens to be dominant in the PC market does not imply that Intel will be successful in other markets. As proof for that, consider how little progress Intel has made in the mobile phone and tablet markets despite trying very hard over the last 6 years. The reason is that other CPUs are simply better than what Intel can make - the x86 ISA is not an advantage outside of Windows PCs, in fact it is a major obstacle.

Kinnar
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CEO
Re: Intel will be having more chances of Winning
Kinnar   5/30/2014 2:22:54 PM
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Again you are also right that as now there is not a single Intel processor in cars, instead there are 20 to 50 different individually functioning processors are there in side. But these are the present day cars they are not a self driver car. I am not a fan of Intel neither a promoter. When it comes about putting intelligence it immediately comes up to using all high-end Artificial Intelligence and Processing centric Signal Processing, ultimately it will require use of OS that supports porting of all possible algorithms available as on day. Now most of the algorithms are tested on Linux, and since Intel has good presence in this segment it appears in my opinion that Intel might get its place in cars now. I may be wrong in this my opinion.

Kinnar
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CEO
Re: Who wants this?
Kinnar   5/30/2014 2:30:15 PM
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@Navelpulis : You are talking about yourself and of liking interests as of yours. But there are many who want to get rid of daily driving. Further more you can have list of advantages of Autonomous Car, from below mentioned link, on Wikipedia

http://en.wikipedia.org/wiki/Autonomous_car#Potential_advantages 

Bert22306
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Re: Who wants this?
Bert22306   5/30/2014 3:10:10 PM
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I have seen many of these articles before. And I always ask myself: "Who wants this"?

People probably asked the same questions about cell phones, in the early days. Who wants to be bothered with phone calls (or by extension text messages) everywhere they go? Just about everyone does, apparently.

The other point is that governments are going to be mandating these new capabilities as "safety features." Already, the backwards-facing camera will become mandatory in the US in the next two years. You can expect a growing list of such innovations becoming the norm, as regulations make them compulsory.

y_sasaki
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CEO
Re: Who wants this?
y_sasaki   5/30/2014 7:05:29 PM
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If the objective to feel the power of machine and freedom of control, you will be right. However car is just a way of transportation for many people. If I have to drive 2 hours to commute in trafic jammed freeway in 30mph average speed every day, I rather want self-driving car so I can spend that 2 hours for more valuable use (including sleeping :-). It would be long way though, for self-driving technology become matured to be safe and reliable.

tb100
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CEO
Re: Who wants this?
tb100   5/30/2014 7:50:15 PM
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I have seen many of these articles before. And I always ask myself: "Who wants this"?

Yes, an opportunity to give my favorite quote!

I heard Steve Wozniak give a speech many years ago. He was working for HP at the time he created the first Apple computer design. He said that he tried, three times, to offer the computer to HP to sell. The told him "Our customers buy minicomputers. There's no market for this."

"They were right," said Steve, "There was no market for it...yet."

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