Design Con 2015
Breaking News
Comments
Newest First | Oldest First | Threaded View
Page 1 / 2   >   >>
Hughston
User Rank
CEO
Re: Hurried closing
Hughston   6/5/2014 3:20:42 PM
NO RATINGS
I asked a friend that question a few months ago and he said the design cycle to get into a mobile phone is about a year. But once you are part of a design platform, then you can get into other products quicker.

Hughston
User Rank
CEO
Re: Modem doom
Hughston   6/5/2014 2:47:46 PM
NO RATINGS
You would be surprised as to how much this costs.  Even Intel will feel the pain and they can fail.  This is very specialized knowledge that few companies can buy or develop. There are a couple of companies that spent over $1 billion and failed.  Qualcomm spent far more than that.

Hughston
User Rank
CEO
Re: Modem doom
Hughston   6/5/2014 2:44:04 PM
NO RATINGS
I think several of those are going to bite the dust too. Some of these companies have a product but it will not be enough to compete in the market. Broadcom was always hyping what they had but they knew they had nothing. Some other companies are doing the same thing.  It could come down to only three or four vendors.  I wonder what Intel has, or Spreadtrum, or Marvell, or Mediatek. Erricsson claims they have a good part. With all the bs being said, it is no wonder nobody knows what to think about the market.  Fewer vendors will give better pricing power to the few companies that can compete.  When the market starts to reduce the numbers of wireless standards the vendors have to support, then things will get easier.  I have reasons to think that Mediatek, Marvell, Intel and Spreadtrum will all fail. I am waiting to see if that happens.

GeeKv2
User Rank
Manager
Re: Hurried closing
GeeKv2   6/5/2014 8:07:54 AM
NO RATINGS
The original acquisition took place quite late i.e. after Renesas Mobile declared closure of the business. Nothing happened while it was set for sale. This clearly indicated that future prospects of the platform was good. And this is with good reason as Broadcom was getting a market ready modem which they desperately needed.

What I think happened next was that the projects did not take off as promised by the potential phone maker. If you have worked in this industry, you can guess who it could be.

That was also one of the reasons why Renesas Mobile decided to quit after Nokia went for Qualcomm/Windows and the promised volumes didnt ship.

chippmunk
User Rank
Rookie
Who's next?
chippmunk   6/4/2014 3:24:35 PM
NO RATINGS
This is indeed quite shocking news... I cannot explain how come B'com has now 3000 enginners behind this chipset, when they bought from Renesas about 1500 engineers, hence double headcount after all the layoffs on both sides. If this is the situation, it might make sense that the economics behind is not adding up. Then indeed, it is not easy to make miraculous changes in this business in 8 months! I wonder when the mistake has been made, when B'com bought Renesas?, or now when they pulled out of this business? 

But what is clear is that in less than 1 yr, two players are out, Renesas and B'com. Who's next? Intel? Nvidia? On the prospect that somebody can buy B'com's chipset... hard to believe. There were comments on Apple, the main question in this case is: if Apple did not buy the B'com product, why would they buy the business itself? I'am afraid this is the end of the line, RIP NWM!

mux2468
User Rank
Rookie
Re: Hurried closing
mux2468   6/4/2014 1:11:34 PM
NO RATINGS
I definitely agree with your point. Original acquisition doesn't seem well thought out now; They would have been really wrong in their calculations if they expected to start making dent into the modem space within 8 months.

prashanth.bhushan
User Rank
Rookie
Re: Modem doom
prashanth.bhushan   6/4/2014 9:45:17 AM
NO RATINGS
Inherit multiple platforms, true but Broadcom had already done one level of consolidation, So really should not be very messy.

They have not bought someone else because there is no one else who has a multi-band LTE qualified modem ( other than IMC ).


.. and Rensas modem I believe is fairly robust & strong ( dont have the relevant technical details on this to make a qualified judgement).

GeeKv2
User Rank
Manager
Re: Modem doom
GeeKv2   6/4/2014 5:55:34 AM
NO RATINGS
I highly doubt Apple will buy this.

They will inherit multiple modem platforms of the same generation from Broadcom and Renesas Mobile just like it happend with STE. If they were serious about vertical integration, they would have bought Renesas Mobile last year or someone else by now. Its too messy at Broadcom.

krisi
User Rank
CEO
Re: Modem doom
krisi   6/3/2014 8:16:45 PM
NO RATINGS
Whoow...I am really shocked...I though Broadcom was after "conquer it all"

prashanth.bhushan
User Rank
Rookie
Re: Modem doom
prashanth.bhushan   6/3/2014 6:45:10 PM
NO RATINGS
No its not about patience but its about comign to terms with reality finally. Better late than never. This was expected I guess - after TI, NXP, STE, ADI, Freescale etc ( a long list).

The bigger question now is who would buy - very high chance that it will be Apple. for various reasons.
  • Right fit for their vertical integration, gives them the technology & all the patents.
  • Access to one of the best patent pool ( Brdcom, Renesas & Nokia ) . This will also help them take on Microsoft
  • Reduce their dependency on Qualcomm

I expect Qualcomm's stock to take a beating if this happens. l :-). Remember that Samsung is now completely vertically integrated including their own multimode-modem.

Views & thoughts are welcome.

Page 1 / 2   >   >>


Flash Poll
Top Comments of the Week
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

Are Today's Designs Bound by the Constraints of Yesteryear?
Max Maxfield
19 comments
As part of my ongoing Pedagogical and Phantasmagorical Inamorata Prognostication Engine project (try saying that 10 times quickly), I'm working with Jason Dueck from Instrument Meter ...

Jolt Judges and Andrew Binstock

Jolt Awards: The Best Books
Jolt Judges and Andrew Binstock
1 Comment
As we do every year, Dr. Dobb's recognizes the best books of the last 12 months via the Jolt Awards -- our cycle of product awards given out every two months in each of six categories. No ...

Engineering Investigations

Air Conditioner Falls From Window, Still Works
Engineering Investigations
2 comments
It's autumn in New England. The leaves are turning to red, orange, and gold, my roses are in their second bloom, and it's time to remove the air conditioner from the window. On September ...

David Blaza

The Other Tesla
David Blaza
5 comments
I find myself going to Kickstarter and Indiegogo on a regular basis these days because they have become real innovation marketplaces. As far as I'm concerned, this is where a lot of cool ...