Only a handful of companies are making handset modems today. At this rate of decline, it wont take long before competition gets wiped out. The ones remaining will resort to arm twisting tactics and consumers will suffer.
Indeed. It goes to show how quickly this celluar market could change. Especially competing in the mid to low-end is getting extremely tough. (Abd of course in the United States where handsets are heavily subsidized by operator, handset solutions could go extremely high-end, which makes it virtually impossible to compete if your chips are not in either Samsung or in Apple.
The writing has been on the wall for a while here. I'm sure Apple and Samsung want a good alternative to Qualcomm, but technically they are so far ahead on LTE that nobody (except perhaps Intel) has deep enough pockets to catch up. Eventually. Qualcomm owns developed markets, Mediatek owns emerging (China) markets. Everyone else is bleeding money. Admittedly the move is long term negative for Broadcom's connectivity business but the financial pain was too great - the shares were trading at a significant discount to peers.
Unless you are consistently selling >350~450M chipsets a year it is hard to fund the efforts required to maintain the level of complexity that modern cellular modems demand. These extracts from above say it all:
"We don't see enough traction there on the order of 3,000 engineers."
"Eric Brandt, Broadcom's chief financial officer, said the cellular baseband business revenue run rate for the first half of 2014 is between $200 million and $250 million, with gross margins of just tens of millions of dollars."
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They will inherit multiple modem platforms of the same generation from Broadcom and Renesas Mobile just like it happend with STE. If they were serious about vertical integration, they would have bought Renesas Mobile last year or someone else by now. Its too messy at Broadcom.
You would be surprised as to how much this costs. Even Intel will feel the pain and they can fail. This is very specialized knowledge that few companies can buy or develop. There are a couple of companies that spent over $1 billion and failed. Qualcomm spent far more than that.
I think several of those are going to bite the dust too. Some of these companies have a product but it will not be enough to compete in the market. Broadcom was always hyping what they had but they knew they had nothing. Some other companies are doing the same thing. It could come down to only three or four vendors. I wonder what Intel has, or Spreadtrum, or Marvell, or Mediatek. Erricsson claims they have a good part. With all the bs being said, it is no wonder nobody knows what to think about the market. Fewer vendors will give better pricing power to the few companies that can compete. When the market starts to reduce the numbers of wireless standards the vendors have to support, then things will get easier. I have reasons to think that Mediatek, Marvell, Intel and Spreadtrum will all fail. I am waiting to see if that happens.
There is an element of impatience in this closing decision as well. Broadcom acquired Renesas and is now closing down the whole thing (legacy Broadcom + Renesas cellular business) within 8 months. Is it realistic for complex modem technology to come out as phones in less than 8 months, and that too in large volumes? I wonder why the market related calculations could not have been done earlier .....
I definitely agree with your point. Original acquisition doesn't seem well thought out now; They would have been really wrong in their calculations if they expected to start making dent into the modem space within 8 months.
The original acquisition took place quite late i.e. after Renesas Mobile declared closure of the business. Nothing happened while it was set for sale. This clearly indicated that future prospects of the platform was good. And this is with good reason as Broadcom was getting a market ready modem which they desperately needed.
What I think happened next was that the projects did not take off as promised by the potential phone maker. If you have worked in this industry, you can guess who it could be.
That was also one of the reasons why Renesas Mobile decided to quit after Nokia went for Qualcomm/Windows and the promised volumes didnt ship.
I asked a friend that question a few months ago and he said the design cycle to get into a mobile phone is about a year. But once you are part of a design platform, then you can get into other products quicker.
CEOs from all sectors (not just tech) are even more hard-pressed today to make risky decisions work. If an investment doesn't yield the kinds of gains that are most beneficial to shareholders within six to nine months, their job is on the line. I'm not inferring here that McGregor 's position was in jeopardy because there were no sentiments on the Street of that nature. But I think we will see management at more companies pull out of a market quickly, if they can't gain traction fast enough to be a market share leader.
This is indeed quite shocking news... I cannot explain how come B'com has now 3000 enginners behind this chipset, when they bought from Renesas about 1500 engineers, hence double headcount after all the layoffs on both sides. If this is the situation, it might make sense that the economics behind is not adding up. Then indeed, it is not easy to make miraculous changes in this business in 8 months! I wonder when the mistake has been made, when B'com bought Renesas?, or now when they pulled out of this business?
But what is clear is that in less than 1 yr, two players are out, Renesas and B'com. Who's next? Intel? Nvidia? On the prospect that somebody can buy B'com's chipset... hard to believe. There were comments on Apple, the main question in this case is: if Apple did not buy the B'com product, why would they buy the business itself? I'am afraid this is the end of the line, RIP NWM!
What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Are the design challenges the same as with embedded systems, but with a little developer- and IT-skills added in? What do engineers need to know? Rick Merritt talks with two experts about the tools and best options for designing IoT devices in 2016. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.