I remember how bad this hurt AMD in the VMWare server market. AMD was running well ahead in virtualization and Intel suffocated them with these shady deals. I think Intel's dealings directly led to AMD's desperation with the Bulldozer architecture, and the rest is history. As usual, these proceedings come too late to save the ship. Gov is too slow for tech.
Intel is just doing business as usual, the way that many multinational corporations operate. They just happened to get caught. I'll bet that this is just the tip of the iceburg, and I wouldn't be surprised if Congress decides to gut US anticompetitive (anti monopoly) laws and regulations in the near future. I'll leave it to your own investigation to uncover how that will come to happen.
This is not business as usual. Intel engaged in kickbacks (MDF funds - aka bribes), using its monopoly position to coerce its customer to keep its competitor out of the market. This is a clear violation of rules and not how a competitive market is supposed to work. In the end this is bad for the consumer.