"a Xilinx Kintex-7 FPGA-based module that boasts a SuperSpeed USB 3.0 interface, providing transfer rates exceeding 340 MBit/s"
It is not 340 Mbits, it is 340 MBytes. Refer the following link for more info
A Book For All Reasons Bernard Cole3 comments Robert Oshana's recent book "Software Engineering for Embedded Systems (Newnes/Elsevier)," written and edited with Mark Kraeling, is a 'book for all reasons.' At almost 1,200 pages, it ...