Will these molecules provide better response time to magnetic field as in traditional LCD's the motion pictures are not that sharp. Also traditonal LCD do not have pure black images. But the new crystals maybe will be able to response to EMF or light too that will open up possible applications in smart devices where light detectors can be buildin the displays.
It sounds like another benefit of this technology is that the pixels can be larger which would be a benefit for billboards or large screen displays in public venues. The speed of reaction and the ability to make a uniform magnetic field so that the pattern within the pixel is consistent would seem to be issues requiring resolution.