Getting your cars wirelessly connected to the outside world has been done. Getting different devices wirelessly connected inside a car is begnning to happen. Meanwhile, drivers and passengers will continue to bring their own devices inside a car and car OEMs surely need a strategy for it.
The uninteded consequence brought on by connected cars is the proliferation of software -- i mean different layers of software. It's complicated. It's certainly a quagmire. The story is intended to drain that quagmire.