I cant agree more that engineers who work at Apple are valued at the same level as people value APple products. Apple has created that class is people's mind that its nothing but the best. Definitely the engineers must be sensing that recognition in social circuit or may be in informal meeting with others.
In the society, the engineers and doctors always are given extra attention and within engineers if you have expereince at Apple, the brand goes a long way. I guess the engineering excellence, design, corporate social responsibility and business standard Apple has set , its rare to find and definitely it has to do with the passion and hard work of their engineers. SO yes they can very well say "Ex-Apple".
As a dedicated user of multiple Apple devices, it's the consistent simplicity I appreciate most, and it takes a lot of ingenuity to pare things down to their essence -- a true Apple hallmark. On a side note, I sooooooo want one of those Stir desks!
@Jessica Lipsky What I would value as a user for any Apple / Apple-like products:
1. Simplicity and minimal design 2. Functionality 100% of the time as expected 3. Durability, reliability and security 4. Fully meeting the design intent and more! 5. Surpassing user expectations 6. Adding value in daily life
Ditto... great article and very motivating. I have worked with Apple engineers in the past as a software vendor and as a colleague in other companies during their post-Apple regime. The stories I heard from them are very similar to what I read above in the article.
Jayna Sheats -- Although Apple is known for very forward-looking non-discrimination attitudes, I could not help but notice the absence of a single female in this list.
While I have not had the time to read all 11 pages of the article. I have been following the comments here.
When I was at apple between 1992 and 1998 there was absolutely no bias whatsoever. Women in the imaging department were well represented. Even the postscript team which I was part of was at least 50 50 or so. Back then it was not all that important.
Most of the people I worked with had PhDs or Masters. I with a lowly EET certificate had no problems working in this area. Steve had to make the exception himself. So I guess I got my degree the same place he got his.
I got poached by a competitor. Then I turned 40. The main criticism if that is what it is, that I am too expensive, or that I would want to run the company or department.
On the other hand this industry has a really short (18 month) memory. Anything older than that is obsolete.
Satya Nadella's comments on axing 18,000 at Microsoft is disturbing.
"The tech industry, Mr Nadella said in an email to employees last week, "does not respect tradition, it only respects innovation"
A Book For All Reasons Bernard Cole1 Comment Robert Oshana's recent book "Software Engineering for Embedded Systems (Newnes/Elsevier)," written and edited with Mark Kraeling, is a 'book for all reasons.' At almost 1,200 pages, it ...