Embedded Systems Conference
Breaking News
Comments
Newest First | Oldest First | Threaded View
Kinnar
User Rank
Author
Re: auto IC boom
Kinnar   7/28/2014 7:05:40 AM
NO RATINGS
I think the CEO of Freescale is right in his understanding and estimation of the Auto Electronics market, as most of the products are being supplied by Freescalse are going towards essentials for engine, braking, steering and other assemblies. Whereas the other newcomers are looking their positions in new segments of Auto Electronics like Autonomous Vehicle etc. I mean this what will be general trend in Auto Electronics market. 

docdivakar
User Rank
Author
Re: auto IC boom
docdivakar   7/25/2014 11:29:16 AM
NO RATINGS
@Junko: I think your definition of 'new' needs to be qualified! One thing for sure is the automobile in general is undergoing a metamorphosis and nearly a century later, it will offer features no one ever imagined when Henry Ford's Model-T rolled off the line. So existing chip vendors in the auto market have expanded to 'newer' ones when opportunities were created by GPS, VAN, DSRC and in vehicle connectivity. So companies like TI, Maxim and Marvell that supplied non-communication type components (like power management and micro's) are now expanding to communication markets.

Companies like Nvidia see in-dash / in-seat displays as a whole new ball game and are racing to offer more for in-vehicle entertainment! I think a typical consumer is set to be bombarded with umpteen choices in the coming years when shopping for a new car!

This brings up one of my favourite albums that sheds a poignant look at this hyper amusement humans are racing to!

Amused to Death by Roger Waters
http://en.wikipedia.org/wiki/Amused_to_Death

MP Divakar

junko.yoshida
User Rank
Author
auto IC boom
junko.yoshida   7/25/2014 11:07:31 AM
NO RATINGS
There are a number of new comers (Nvidia, Qualcomm, Broadcom, come to my mind) to the automotive semiconductor market in recent years. Would that be a threat? No, Freescale CEO thinks that his company is well positioned to grab the auto IC boom.

Does anyone think otherwise? Will the landscape of the automotive chip suppliers will change?



Radio
LATEST ARCHIVED BROADCAST
As data rates begin to move beyond 25 Gbps channels, new problems arise. Getting to 50 Gbps channels might not be possible with the traditional NRZ (2-level) signaling. PAM4 lets data rates double with only a small increase in channel bandwidth by sending two bits per symbol. But, it brings new measurement and analysis problems. Signal integrity sage Ransom Stephens will explain how PAM4 differs from NRZ and what to expect in design, measurement, and signal analysis.

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Most Recent Comments
TFCSD
 
TFCSD
 
TFCSD
 
resistion
 
Tim R Johnson
 
resistion
 
docdivakar
 
David Ashton
 
TechRoadRash
Most Recent Messages
2/13/2016
10:42:58 PM
Like Us on Facebook
Special Video Section
The LTC®6363 is a low power, low noise, fully differential ...
Vincent Ching, applications engineer at Avago Technologies, ...
The LT®6375 is a unity-gain difference amplifier which ...
The LTC®4015 is a complete synchronous buck controller/ ...
10:35
The LTC®2983 measures a wide variety of temperature sensors ...
The LTC®3886 is a dual PolyPhase DC/DC synchronous ...
The LTC®2348-18 is an 18-bit, low noise 8-channel ...
The LT®3042 is a high performance low dropout linear ...
Chwan-Jye Foo (C.J Foo), product marketing manager for ...
The LT®3752/LT3752-1 are current mode PWM controllers ...
LED lighting is an important feature in today’s and future ...
Active balancing of series connected battery stacks exists ...
After a four-year absence, Infineon returns to Mobile World ...
A laptop’s 65-watt adapter can be made 6 times smaller and ...
An industry network should have device and data security at ...
The LTC2975 is a four-channel PMBus Power System Manager ...
In this video, a new high speed CMOS output comparator ...
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...