Embedded Systems Conference
Breaking News
Comments
junko.yoshida
User Rank
Author
auto IC boom
junko.yoshida   7/25/2014 11:07:31 AM
NO RATINGS
There are a number of new comers (Nvidia, Qualcomm, Broadcom, come to my mind) to the automotive semiconductor market in recent years. Would that be a threat? No, Freescale CEO thinks that his company is well positioned to grab the auto IC boom.

Does anyone think otherwise? Will the landscape of the automotive chip suppliers will change?

docdivakar
User Rank
Author
Re: auto IC boom
docdivakar   7/25/2014 11:29:16 AM
NO RATINGS
@Junko: I think your definition of 'new' needs to be qualified! One thing for sure is the automobile in general is undergoing a metamorphosis and nearly a century later, it will offer features no one ever imagined when Henry Ford's Model-T rolled off the line. So existing chip vendors in the auto market have expanded to 'newer' ones when opportunities were created by GPS, VAN, DSRC and in vehicle connectivity. So companies like TI, Maxim and Marvell that supplied non-communication type components (like power management and micro's) are now expanding to communication markets.

Companies like Nvidia see in-dash / in-seat displays as a whole new ball game and are racing to offer more for in-vehicle entertainment! I think a typical consumer is set to be bombarded with umpteen choices in the coming years when shopping for a new car!

This brings up one of my favourite albums that sheds a poignant look at this hyper amusement humans are racing to!

Amused to Death by Roger Waters
http://en.wikipedia.org/wiki/Amused_to_Death

MP Divakar

Kinnar
User Rank
Author
Re: auto IC boom
Kinnar   7/28/2014 7:05:40 AM
NO RATINGS
I think the CEO of Freescale is right in his understanding and estimation of the Auto Electronics market, as most of the products are being supplied by Freescalse are going towards essentials for engine, braking, steering and other assemblies. Whereas the other newcomers are looking their positions in new segments of Auto Electronics like Autonomous Vehicle etc. I mean this what will be general trend in Auto Electronics market. 



Most Recent Comments
Radio
NEXT UPCOMING BROADCAST
Drones are, in essence, flying autonomous vehicles. Pros & cons surrounding drones today might well foreshadow the debate over the development of self-driving cars. In the context of a strongly regulated aviation industry, "self-flying" drones pose a fresh challenge. How safe is it to fly drones in different environments? Should drones be required for visual line of sight, as are piloted airplanes? Is the technology advancing faster than we can answer the questions it poses? Panelists: Chad Sweet, Director of Engineering, Qualcomm; Yannick Levy, VP Corporate Business Development, Parrot; Jim Williams, ex-FAA drone chief; Michael Drobac, Exec. Director, Small UAV Coalition; Moderator: Junko Yoshida, Chief Int'l Correspondent, EE Times
July 16, 1pm EDT Thursday
IoT Network Shoot Out
Top Comments of the Week
Flash Poll
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Special Video Section
LED lighting is an important feature in today’s and future ...
Active balancing of series connected battery stacks exists ...
After a four-year absence, Infineon returns to Mobile World ...
A laptop’s 65-watt adapter can be made 6 times smaller and ...
An industry network should have device and data security at ...
The LTC2975 is a four-channel PMBus Power System Manager ...
In this video, a new high speed CMOS output comparator ...
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...
TE Connectivity's clear-plastic, full-size model car shows ...
Why culture makes Linear Tech a winner.
Recently formed Architects of Modern Power consortium ...
Specially modified Corvette C7 Stingray responds to ex Indy ...