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Brian Fuller2
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Great insights
Brian Fuller2   7/31/2014 2:52:34 PM
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Drew, great post! And the more you peel the onion on this piece, the more interesting it gets. First off, thanks for resurrecting the conversation about Makimoto's Wave. Long overdue. 

Second, my one small bone-pick is that, at least for IoT, I think economics does play a big role in this transformation. We can't scale that market with $10 or $20 BOMs. They have to be less expensive, which I think plays into the shift back to customization. A lot of these edge devices can't support that (or vendors will be unwilling to take the margin pain). So I think design-to-power and design-to-cost are attached at the hip there. 

Third, your post raises an interesting question about the future of the semiconductor industry. Namely, we've seen the rise of system houses, particularly in the server and consumer space, take over semiconductor design because of their specialized performance, market and power requirements. 

Do see that trend accelerating, given your premise and the need for power-aware designs in these emerging markets? 

 

 

 



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As data rates begin to move beyond 25 Gbps channels, new problems arise. Getting to 50 Gbps channels might not be possible with the traditional NRZ (2-level) signaling. PAM4 lets data rates double with only a small increase in channel bandwidth by sending two bits per symbol. But, it brings new measurement and analysis problems. Signal integrity sage Ransom Stephens will explain how PAM4 differs from NRZ and what to expect in design, measurement, and signal analysis.

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