Although this image recognition technology is well executed, I want to point out that this in fact is NOT augmented reality. Augmented Reality is when content is superimposed over a real world environment and displayed in real-time. Please use the proper term for this technology instead making Augmented Reality a buzz term.
As we unveil EE Times’ 2015 Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. Panelists Dan Armbrust (investment firm Silicon Catalyst), Andrew Kau (venture capital firm Walden International), and Stan Boland (successful serial entrepreneur, former CEO of Neul, Icera) join in the live debate.