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askubel
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Why?
askubel   8/1/2014 3:11:32 PM
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I understand why the changed the name, but I think they could have gotten something better. Agilent was a good name and they had a strong brand. If I saw "Keysight Technologies" written on my multimeter I would think it was made by some no name Chinese company. 

krisi
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Re: Why?
krisi   8/1/2014 3:22:45 PM
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Strange move...they dillute dthe brand name to zero...from well respected HP to well recognized Agilent to no name Keysight...maybe they are priming themselves for aquisition by China Inc

dt_hayden
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Re: Why?
dt_hayden   8/1/2014 5:43:51 PM
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1 saves
Agilent was not 'well recogmized' when they split from HP either.  The principles of the company and product strength are what made Agilent well recognized.  It looks like they are taking the same approach with the latest split.  I agree the chosen name is not the most appealing. 

krisi
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Re: Why?
krisi   8/1/2014 5:46:30 PM
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True, it too a while for teh Agilent' name to be recognized...but it was HP doing the recognition...and at least it sounded like a technology company...who came up with Keysight???

_hm
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Re: Why?
_hm   8/3/2014 6:22:04 AM
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Name change is not desirable but ok. However, do they have new mission statement and more importantly new product range in pipeline?

krisi
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Re: Why?
krisi   8/4/2014 11:06:24 AM
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Why do think a mission statement is important? I always find it a corporate gimmick that doesn't mean anything...how about "let's make some money while having fun doing it"?

rick merritt
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Medical spinoff
rick merritt   8/1/2014 6:08:34 PM
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What's the news about the medical tech co it was supposed to split off?

krisi
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Re: Medical spinoff
krisi   8/1/2014 6:18:29 PM
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Maybe we all should chime in on the name before they call it Sunsight or something equqally creative ;-)

zeeglen
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Re: Medical spinoff
zeeglen   8/1/2014 8:19:58 PM
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@krisi before they call it Sunsight or something equqally creative

Sunshight, maybe? 

Our employer has recently embraced a new accounting system called Syteline, the most overblown, complicated, and useless piece of crap I've ever been forced to use.  We in engineering refer to it as " Shyteline ".

Note to Marketeers - do not use the word "Site" or Sight" in your new ultra-creative product name - too many ways for it to be ridiculed.

krisi
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Re: Medical spinoff
krisi   8/2/2014 10:13:36 AM
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I like Sunshieight ;-)...let's keep suggestions coming!

zeeglen
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Re: Medical spinoff
zeeglen   8/2/2014 11:33:02 AM
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@krisi I like Sunshieight ;-)...let's keep suggestions coming!

Keyshight!  (followed by "Gesundheit") ;>}

MeasurementBlues
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Re: Medical spinoff
MeasurementBlues   8/3/2014 12:46:54 PM
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I just got an e-mail from the Agilent, I mean Keysight ADS LinkedIn group.

=============================

Have you heard the news? Agilent EEsof EDA is now Keysight EEsof EDA!

Why Keysight?

The name Keysight conveys the ability to see what others cannot, offering the critical or key insight to understand and unlock the changing technology landscape. Find out more information about Keysight Technologies and watch the story behind the name at www.keysight.com.

The Keysight ADS Users Group will continue to be a great place for you to share and showcase your expertise in RF/MW Design and signal integrity applications. Your contributions, comments, and questions covering a variety of RF/MW applications make this group a great place to exchange ideas, share tips and tricks, and highlight new technologies in the RF/MW design community.

Post your question today in the Keysight ADS Users Group and check out the new Keysight logo, a tribute to our Hewlett Packard days!

 

MeasurementBlues
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Re: Medical spinoff
MeasurementBlues   8/3/2014 12:44:15 PM
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Now that the part of Agilent that I deal wih is no more, I can tell you a story from 1999 when Agilent split from HP. A colleague of mine at the time said the name "Agilent" reminded him of "flatuent."

Andy_I
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They shoulda kept it 'H-P'
Andy_I   8/4/2014 6:21:37 PM
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So if Keysheight will be proudly doing the same business they have been doing for the last 75 years, then why not call the company the same thing it was called 75 years ago??

I do not understand this idea of spinning off one's core business into a separate company.  If a company gets into a new line of business and feels the need to split itself right down the middle, shouldn't the Execs who thought this was a great idea, come up with a NEW name for the NEW business?  And why does everyone want such lame names?

I do not understand corporate America.  I guess you can tell that.

 

dt_hayden
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CEO
Re: They shoulda kept it 'H-P'
dt_hayden   8/4/2014 6:38:05 PM
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With the HP/Agilent split, my take was they let the business with the stronger products take the risk with the new name, and let the company with a bunch of me-too consumer products leverage the well known brand name, using that brand name to justify higher prices and/or give consumers a resason to buy their me-too product.  In that case I would say the risk paid off, with the name Agilent becoming well recognized.  It will be interesting to see if KT can repeat the trick.

Besides, they can't use the name that was used 75 years ago, that belongs to another company (selling me-too consumer products).

Andy_I
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Rookie
Re: They shoulda kept it 'H-P'
Andy_I   8/4/2014 6:46:40 PM
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I know they can't go *back* to "Hewlett-Packard".

I just think the test & measurement core business should have stayed by that name all along.  Well, that's just my opinion.  But I see your point about the Agilent split.

sw guy
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CEO
Risk attached to new name ?
sw guy   8/5/2014 8:58:23 AM
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I do not think there is a big risk changing the name.

Their customers are engineers who read the specs before buying anything, and who will be able to look for the product they want once they discovered (assumed they had to stay in a cave for a while) the thing the used to buy at Agilent is no longer on catalog.

MeasurementBlues
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Keysight's first exhibit
MeasurementBlues   8/8/2014 9:54:23 AM
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Keysight's first exhibit happened this week at the IEEE EMC Symposium in Raleigh, NC. I was the first one to the booth when it opened on Tuesday.



The equipment still says Agilent.

MeasurementBlues
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Blogger
Re: Keysight's first exhibit
MeasurementBlues   8/8/2014 9:57:57 AM
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Agilent still, but not for long.



 



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