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Re: Opportunity in Disaster
betajet   8/8/2014 7:05:53 PM
NCR's response to the flood kept both John Patterson and Thomas Watson Sr out of prison.  It's the reason why IBM always builds their plants on hills (according to legend).

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Re: Opportunity in Disaster
junko.yoshida   8/8/2014 6:36:42 PM
I do want to clarify that David Uze, during the interview, didn't even talk about the actions he took right after the earthquake/tsunami. The anecdote was brought up by one of the Freescale Japan employees.  

I wanted to mention it in the story because that seems to illustrate Uze. He leads not just by talking about "doing the right thing." He actually does it himself and leads by examples.

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Re: Opportunity in Disaster
junko.yoshida   8/8/2014 6:29:54 PM
@perl_geek, thank you very much chiming in. I did not know about John Patterson. Thanks for the link!

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Follow up
junko.yoshida   8/8/2014 6:25:02 PM
In case if you missed, EE Times ran four years ago a story entitled as

Freescale's David vs Japan Inc. Goliath


The above was based on the first meeting I had with David Uze.

As a reporter, I am very cognizant that we nearly do enough "follow-up" stories. It took me four years to do this, but here's what I had promised then. 


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Opportunity in Disaster
perl_geek   8/8/2014 5:14:36 PM
The right response to a disaster situation can be a huge benefit to a company's reputation.

John Patterson's actions during the Dayton Flood of 1913 rescued the company from an anti-trust suit, http://home.paonline.com/knippd/whoisncr/Patterson.htm (and kept him out of jail). The actual relief was through a legal appeal, but there seems little doubt that the verdict was swayed by public opinion.

Susan Rambo
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Good in emergencies
Susan Rambo   8/8/2014 3:49:09 PM
Interesting story. Freescale has done some classy stuff in emergency situtions, such as Uze's actions during after the earthquake/tsunami, and dealing with the loss of colleagues from the missing Malaysian airlines flight. (You might be able to see CEO Gregg Lowe's brief opening remarks about it here. I can't get the video to load.) The company certainly handled it with class at Freescale Tech Forum earlier this year. (All the employess has the orange ribbons on at the show.)

As data rates begin to move beyond 25 Gbps channels, new problems arise. Getting to 50 Gbps channels might not be possible with the traditional NRZ (2-level) signaling. PAM4 lets data rates double with only a small increase in channel bandwidth by sending two bits per symbol. But, it brings new measurement and analysis problems. Signal integrity sage Ransom Stephens will explain how PAM4 differs from NRZ and what to expect in design, measurement, and signal analysis.

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