Design Con 2015
Breaking News
Comments
Newest First | Oldest First | Threaded View
betajet
User Rank
CEO
Re: Opportunity in Disaster
betajet   8/8/2014 7:05:53 PM
NO RATINGS
NCR's response to the flood kept both John Patterson and Thomas Watson Sr out of prison.  It's the reason why IBM always builds their plants on hills (according to legend).

junko.yoshida
User Rank
Blogger
Re: Opportunity in Disaster
junko.yoshida   8/8/2014 6:36:42 PM
NO RATINGS
I do want to clarify that David Uze, during the interview, didn't even talk about the actions he took right after the earthquake/tsunami. The anecdote was brought up by one of the Freescale Japan employees.  

I wanted to mention it in the story because that seems to illustrate Uze. He leads not just by talking about "doing the right thing." He actually does it himself and leads by examples.

junko.yoshida
User Rank
Blogger
Re: Opportunity in Disaster
junko.yoshida   8/8/2014 6:29:54 PM
NO RATINGS
@perl_geek, thank you very much chiming in. I did not know about John Patterson. Thanks for the link!

junko.yoshida
User Rank
Blogger
Follow up
junko.yoshida   8/8/2014 6:25:02 PM
NO RATINGS
In case if you missed, EE Times ran four years ago a story entitled as

Freescale's David vs Japan Inc. Goliath


http://www.eetimes.com/author.asp?section_id=36&doc_id=1284817

The above was based on the first meeting I had with David Uze.

As a reporter, I am very cognizant that we nearly do enough "follow-up" stories. It took me four years to do this, but here's what I had promised then. 

 

perl_geek
User Rank
CEO
Opportunity in Disaster
perl_geek   8/8/2014 5:14:36 PM
NO RATINGS
The right response to a disaster situation can be a huge benefit to a company's reputation.

John Patterson's actions during the Dayton Flood of 1913 rescued the company from an anti-trust suit, http://home.paonline.com/knippd/whoisncr/Patterson.htm (and kept him out of jail). The actual relief was through a legal appeal, but there seems little doubt that the verdict was swayed by public opinion.

Susan Rambo
User Rank
Blogger
Good in emergencies
Susan Rambo   8/8/2014 3:49:09 PM
NO RATINGS
Interesting story. Freescale has done some classy stuff in emergency situtions, such as Uze's actions during after the earthquake/tsunami, and dealing with the loss of colleagues from the missing Malaysian airlines flight. (You might be able to see CEO Gregg Lowe's brief opening remarks about it here. I can't get the video to load.) The company certainly handled it with class at Freescale Tech Forum earlier this year. (All the employess has the orange ribbons on at the show.)



Top Comments of the Week
Flash Poll
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

Want a Voltera Desktop PCB Printer?
Max Maxfield
8 comments
I just received an email from my chum Javi in Spain. "Have you heard about Voltera (VolteraInc.com)? It's a Canadian company that is going to offer desktop-size PCB printers for fast ...

Martin Rowe

No 2014 Punkin Chunkin, What Will You Do?
Martin Rowe
2 comments
American Thanksgiving is next week, and while some people watch (American) football all day, the real competition on TV has become Punkin Chunkin. But there will be no Punkin Chunkin on TV ...

Rich Quinnell

Making the Grade in Industrial Design
Rich Quinnell
15 comments
As every developer knows, there are the paper specifications for a product design, and then there are the real requirements. The paper specs are dry, bland, and rigidly numeric, making ...

Martin Rowe

Book Review: Controlling Radiated Emissions by Design
Martin Rowe
1 Comment
Controlling Radiated Emissions by Design, Third Edition, by Michel Mardiguian. Contributions by Donald L. Sweeney and Roger Swanberg. List price: $89.99 (e-book), $119 (hardcover).

Special Video Section
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...
TE Connectivity's clear-plastic, full-size model car shows ...
Why culture makes Linear Tech a winner.
Recently formed Architects of Modern Power consortium ...
Specially modified Corvette C7 Stingray responds to ex Indy ...
Avago’s ACPL-K30T is the first solid-state driver qualified ...
NXP launches its line of multi-gate, multifunction, ...
Doug Bailey, VP of marketing at Power Integrations, gives a ...
See how to ease software bring-up with DesignWare IP ...
DesignWare IP Prototyping Kits enable fast software ...
This video explores the LT3086, a new member of our LDO+ ...
In today’s modern electronic systems, the need for power ...