If I were them, I'd look for a problem that responds well to parallelism, and offer to solve it for a lower price than the present technique. Keep undercutting the competition, and pretty soon they'll notice you.
Sounds really promising and I would hope that folks make the effort to at least conduct a trial of the approach. How has it been productized? Do they sell a tool, a service, license updated libraries, or what?
We've all heard reports about "latest and greatest" techniques to crack the multi-core programming problem, and we've all gotten tired of being disappointed, but I truly believe that this is "the real deal" -- this could change so many things...
What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.