If I were them, I'd look for a problem that responds well to parallelism, and offer to solve it for a lower price than the present technique. Keep undercutting the competition, and pretty soon they'll notice you.
Sounds really promising and I would hope that folks make the effort to at least conduct a trial of the approach. How has it been productized? Do they sell a tool, a service, license updated libraries, or what?
We've all heard reports about "latest and greatest" techniques to crack the multi-core programming problem, and we've all gotten tired of being disappointed, but I truly believe that this is "the real deal" -- this could change so many things...
Replay available now: A handful of emerging network technologies are competing to be the preferred wide-area connection for the Internet of Things. All claim lower costs and power use than cellular but none have wide deployment yet. Listen in as proponents of leading contenders make their case to be the metro or national IoT network of the future. Rick Merritt, EE Times Silicon Valley Bureau Chief, moderators this discussion. Join in and ask his guests questions.