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Denis.Giri
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youtube 4K & Apple
Denis.Giri   9/1/2014 8:06:43 AM
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"Do not provide 4K to Apple users. Again, an unlikely scenario."

 

This reminds me of a time when we thought that smartphone providers had to support Flash in their devices, and a certain fruit company that chose not to.

Is it really that unlikely that Google/Youtube could chose to stay on VP9 for 4K content, and limit devices not compatible to 1080p? (Apple included)

Goggle isn't evil... But they're not pushovers either. Having a multi-standard video decoder is common sense: Apple will adapt.

Avinash Jois
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SOC Ecosystem
Avinash Jois   8/29/2014 2:00:25 PM
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How are the mobile and tablet SOCs geared up for this? Will be interesting to know how if these CODECs will be supported in hardware and their impact on the power consumption.

alex128
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Google needs to provide litigation protection for VP9 adopters.
alex128   8/25/2014 1:22:28 PM
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VP9 loses to HEVC on ultimate compression ratio, but it could win on en/decoding complexity.

However, in order for VP9 to be widely adopted, Google needs to bring MPEG-LA to court and proves that VPx is really patent-free. Otherwise, it's just lip service and business as usual.

I predict HEVC wins hands down in this new round of video codec battle.

Daala is too early to say, I really want them to bring in new game-changing technologies to the less-and-less exciting video compression field. But realistically, I don't see a path to a more exciting future based on their disclosed documents/plans.

tb100
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Re: HEVC or VP9
tb100   8/25/2014 12:46:51 PM
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If you bought a 4k television today (as many people are doing because they like the crispness of the display and so that they will be compatible with future video formats), where can they look for content?

Right now people watch BlueRay DVDs, stream from Netflix, Hulu, and watch content from their ISP. Netflix and Comcast require HEVC. Rumors are that there's a new BlueRay format that can support 4K coming out next year which will use HEVC.

Youtube may use VP9 simply because it is owned by Google, but otherwise from my perspective it certainly looks like HEVC has already won the battle.

rick merritt
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HEVC or VP9
rick merritt   8/25/2014 10:49:51 AM
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Which next-gen codecd will you support and why? And what about Mozilla's Daala?

jalonent
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Patent license for VP9
jalonent   8/25/2014 9:26:15 AM
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I think Google's recent agreement with MPEG-LA covers not only VP8 but also "one next-generation VPx video codec". 



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