If true, why do other industries like financial one performing convenient borrowing vehicle not have the same problem... It's all the subtle things that add up in how people perceive women in particular and any underrepresented group in general. Everyone needs to start with themselves and really think hard about the assumptions each one of us makes. I guarantee you that the nicest people in the world who would swear they would never discriminate still sometimes make unconscious incorrect assumptions due to gender.
@Duane... Anyone who, like your daughter, is independent-minded enough to ignore peer pressure (which was bad enough in my school days and is now, by all accounts, much worse) should be able to do anything they want to. I was like that at school but it did cause me a bit of inward heartache. I'm not sure how much of this is nurture and how much is nature, but kudos to you for whatever nurturing contribution you have made!
re: "the media is chasing away girls and also boys, who don't want to be seen as geeks, away from engineering"
I think this expresses the biggest part of the problem. It's not just the media though. Societal attitudes alone (which helps drive the media, which helps drive societal attitudes...) contribute a great deal to the problem.
I find it interesting and a bit refreshing that the term "geek" has developed a bit of positive cachet in the last few years. The remaining problem, however, is that it seems that many of the people who would self-identify as a geek, in order to be "cool", will still deride math and technology knowledge.
@David: Britney, on the other hand, had hits with Baby one monostable time...
I remember a brilliant advert on TV when that one first came out -- some famous American politician was sitting in a chair watching the video of her singing it on his TV ... and at the end the dog by his side want "Woof" and he said "Down Boy" (one day when I'm older I hope to learn what he meant LOL)
Max said Well! Strike me with a kipper! You could have knocked me over with a fishwife!
I agree it is somewhat astonishing, but looking back on her career, perhaps one should be slightly less surprised. When she sang hit songs like, Let's Be Physicists, Physicists! Or when she sang songs like Hopelessly Devoted to Mu, I think it is apparent now that Olivia's physicist roots and scientific bent were showing.
I recall a Burr Brown seminar I went to given by Bonnie Baker. I still have my Burr Brown Applications Seminar Fall 1994 book. The chapter entitled Isolating Signals and Power Supplies lists Bonnie as the contributing author.
Bonnie Baker is an EE who works for TI and formerly worked for Microchip. I have never met her and have no connection with her, apart from being very grateful for the articles that she writes about Analog to Digital converters and related topics. She has deep subject knowledge and a gift for communicating concepts in a way that is easy to grasp. Anyone who has needed this type of information and has discovered her articles and books cannot help but share my admiration of her work. Her contributions to the field have probably influenced more people's assumptions about women than all of the "Women in Tech" articles put together.