The spec wars are getting ridiculous (PKparis segment). Is there a new spec called "audio sensibility" that nobody told me about? What does "-40% noise cancelling" mean? Why should I care what impedance a wireless earbud speaker has?
From your article "Many of these devices, targeting both young and old, are driven by a simple assumption that consumers will pay for technologies and services for the benefit of staying connected, being reminded and getting coached by these gadgets — 24/7."
Getting the consumer to buy the device is just opening the door. The money is in selling to those who want to know what the consumer is doing 24/7.