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Posted: 7/05/99

CEO Perspectives

Whatýs the view from the cockpit? Nineteen executives — from Actel, Alcatel, Artisan, Digital Wireless, Divio, Genedax, IBM, Lucent, Mentor Graphics, Motorola, National Semiconductor, Netlogic, Palmchip, PMC-Sierra, Telogy, Toshiba, Triscend, UMC Group and Wind River Systems — weigh in on topics ranging from intellectual property to the business of device integration.

JOHN E. KELLY III
General Manager
IBM Microelectronics
Division
Somers, N.Y.
  Net Needs Bore To Chip Level
JOHN T. DICKSON
Group President
Microelectronics and
Intellectual Property
Lucent Technologies
Murray Hill, N.J.
  Comms In Ic Driver's Seat
HECTOR RUIZ
President
Motorola Inc.
Semiconductor
Products Sector
Austin, Texas
  Focus Is On Customer Needs
BRIAN HALLA
Chairman, President
and CEO
National
Semiconductor Corp.
Santa Clara, Calif.
  'Close Encounters' With Net
BOB BROWN
President and COO
Toshiba America
Electronic
Components Inc.
Irvine, Calif.
  At What Price The 'Free' PC?
JOHAN DANNEELS
President
Alcatel Microelectronics
Paris
  The Promise Of The Two IPs
JOHN EAST
President and CEO
Actel Corp.
Sunnyvale, Calif.
  Programmable Prospects
MARK TEMPLETON
President and CEO
Artisan Components
Sunnyvale, Calif.
  Reinventing An Industry
HAL ALLES
Chief Executive Officer
Genedax
Portland, Ore.
  Design Collaboration's Aim
BOB GEMMELL
Chief Executive Officer
Digital Wireless Corp.
Norcross, Ga.
  Wireless Data Poised To Grow
JOHNNY WANG
Chief Executive Officer
Divio Inc.
Sunnyvale, Calif.
  Seeking The Whole Answer
NORMAN GODINHO
President and
Chief Executive Officer
Netlogic
Microsystems Inc.
Mountain View, Calif.
  Network Solutions Are In
JAUHER ZAIDI
President and CEO
Palmchip Corp.
San Jose, Calif.
  Outsourcing, Partners Key
JERRY FIDDLER
Chairman and
Founder
Wind River
Systems Inc.
  Smart Solutions For Post-PC
STANLEY YANG
President and CEO
Triscend Corp.
Mountain View, Calif.
  Configurable SoC Arrives
BOB BAILEY
President and
Chief Executive Officer
PMC-Sierra Inc.
Burnaby, B.Ç.
  Chip Industry Delaminates
JOSEPH A. CRUPI
President and
Chief Executive Officer
Telogy Networks Inc.
Germantown, Md.
  Ease Of Use Is Essential
JIM KUPEC
President
UMC Group (USA)
Sunnyvale, Calif.
  To Be Nimble, Dis-Integrate
WALDEN C. RHINES
President and CEO
Mentor Graphics Corp.
  Net's Rise Drives System-On-Chip

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