SAN FRANCISCO — Paul Estrada, an EDA veteran who has held prominent positions at both Cadence Design Systems Inc. and Synopsys Inc., has been named chief operating officer (COO) at analog and RF design tools provider Berkeley Design Automation Inc. (BDA), the company said Friday (July 7).
"Paul brings a unique combination of strategy and execution to BDA," said Ravi Subramanian, BDA CEO, through a statement. "His track record for focusing technology, growing new markets, and reinvigorating stagnating markets is unmatched in the industry."
Estrada spent nearly six years at Cadence, where he was general manager for Encounter Test and a corporate vice president of strategy. In 1996, he co-founded 0-In Design Automation. From 1992-1996, Estrada was responsible for synthesis marketing at Synopsys.
Estrada also has experience in the semiconductor, wireless communication and industrial automation industries. He holds engineering degrees from Stanford University and the University of Illinois, as well as three patents.
Estrada will work closely with Subramanian, to bring the company's technology to the general market, DBA (Santa Clara, Calif.) said.
"In my 15 years in EDA, I have never seen such strong technology," Estrada said. "Numerous companies have challenged us with designs way beyond on the capabilities of today's SPICE and RF simulators, and our results have been outstanding."
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