TI (Dallas, Texas) did not give a list of customer names but as a leader in mobile phone silicon TI has a close relationship with Nokia.

TI revealed in October 2004 that it was developing a multistandard digital TV receiver chip family that would bring live, broadcast TV to cellphone handsets by as early as the end of 2006. The single-chip aspect is key as TI has used the same 90-nanometer manufacturing process and digital RF processor architecture that it used to develop a single-chip Bluetooth radio.

The result is a single-chip receiver that can process and decode transmissions to both Europe’s favored Digital Video Broadcasting-Handheld (DVB-H) standard and the Japanese Integrated Services Digital Broadcasting Terrestrial (ISDB-T) standard. Hollywood also delivers video at 24 to 30 frames per second with high-quality audio versus the 1 to 15 frames per second now being offered through cellular networks.

While DVB-H is popular in Europe, TI believes it will also take hold in the U.S.

The first two products in the Hollywood mobile DTV family are the DTV1000 and the DTV1001, TI said. The DTV1000 supports DVB-H operating at 470-750 MHz (UHF) and 1.670-1.675 GHz (L-band) frequency ranges, while the DTV1001 supports ISDB-T one-segment operating at 470-770 MHz frequency range. The chips integrate a tuner, the OFDM demodulator and channel decoder processor.

“The Hollywood design team has made an extraordinary achievement. In less than three days the team was able to get initial silicon working and receiving digital TV content," said Gilles Delfassy, senior vice president and general manager for TI's Wireless Terminals Business Unit, in a statement. “Mobile TV is expected to boost 3G adoption, much like camera phones did for the 2.5G market and add significant new revenue to both television broadcasters and mobile phone operators,” Delfassy added.