United Business Media EE Times


Search

HOMEMARKET INTELLIGENCE UNITFORUMSDESIGNNEW PRODUCTSCAREERSBLOGSCONTACTEVENTSSIGN UP!RSSMost Popular contentTrusted Sources

 


Mobile growth: 'Exponential curve' or Dead Man's Curve?
Print this article Email this article Reprints RSS Digital Edition

EE Times


ANAHEIM, Calif. — Most observers agree that mobile handsets have become an engine not just for the electronics industry but also for the global economy. And they agree with John Paul Shen, research fellow, head of Nokia Research Center (Palo Alto, Calif.), who said here Wednesday (June 11) at the Design Automation Conference that rapid mobile growth is going upward on " an exponential curve."

Well, not everyone agrees.

While chairing a DAC panel entitled "Next Generation Wireless-Multimedia Devices — Who Is Up For The Challenge?," Jan Rabaey, professor at Berkeley Wireless Research Center at University of Calif., asked the following question:

"What is the biggest threat to the mobile industry's growth?"

The top five threats identified on the panel ranged from regulatory issues to mobile phone users, complexity of software concurrency and verification of mobile chips.

"We could get stuck in some regulatory issues," predicted Ted Vucurevich, CTO at Cadence Design Systems, Inc. He downplayed any suggestions that EDA tools could become a bottleneck. "Technology momentum [for mobile phones] is there. The industry will do whatever it takes to succeed."

Tuna Tarim, mixed-signal wireless EDA methodology manager at Texas Instruments, identified "people" as the biggest threat to the mobile growth. "People decide. If they are not thirsty for new applications, industry growth could slow down," she said.

Cormac Conroy, vice president of engineering at Qualcomm CDMA Technologies, disagreed. "We are still far from satisfying consumers' demand. Data rates, for example, are nowhere near what consumers expect. There is a lot of room to improve," he said. Conroy, instead, fingered software as mobile growth's biggest threat. "Managing the complexity of software concurrency" could be where "we could get bogged down," he predicted.

Ikuya Kawasaki, general manager at Renesas Technology Corp., sees "verification" as the biggest issue. He said that "too many use-case scenarios" in cell phones make verification too complex.

"Global population stagnation" could certainly affect mobile growth, said Nokia's Shen. But more seriously, concurring with Renesas' Kawasaki, Shen called "verification" the biggest bugaboo. "Full system simulation and emulation capabilities are becoming more difficult, as use-cases today are so diverse in different parts of the world," he said.



Related Links:

  • Mobile apps, media processors on the wane



  •   Free Subscription to EE Times
    First Name Last Name
    Company Name Title
    Email address
      Click here for your Free Subscription to EETimes Europe
     
    CAREER CENTER
    Looking for a new job?
    SEARCH JOBS
    SPONSOR

    RECENT JOB POSTINGS
    CAREER NEWS
    SRC Expands R&D Centers
    The Semiconductor Research Corp has added a new center to its university R&D efforts.

    For more great jobs, career related news, features and services, please visit EETimes' Career Center.



    All White Papers »   

      Design Resources
    Designing for a dual Galileo-based GPS system
    Malcolm Lomer of SiGe Semiconductor discusses GPS design challenges with the Galileo satellite system.
    More »
     
    Education and
    Learning


    Learn Now:












    Home | About | Editorial Calendar | Feedback | Subscriptions | Newsletter | Media Kit | Contact | Reprints|  RSS|   Digital|  Mobile
    Network Websites
    International
    Network Features




    All materials on this site Copyright © 2009 TechInsights, a Division of United Business Media LLC All rights reserved.
    Privacy Statement | Terms of Service | About