Designated ColorPeak, the technology adds one to three colors to the current RGB mix---typically yellow, cyan and magenta---to expand a display's visible color gamut by 35 percent while increasing its brightness by as much as 40 percent.

The technology allows colors to appear more natural, brighter and richer, reports the company. By contrast, conventional RGB technology, based on red, green and blue, shows only 55 percent of the visible color gamut at acceptable levels of brightness.

Genoa’s engineers developed algorithms that address both the creation of color space and the requisite optimization needed to support real-time video presentation. The algorithms take the existing coordinate values of red, green, blue as well as yellow, cyan, and magenta, converting them into multi-primary color to recreate the 3D gamut of film.

Genoa’s R&D team also designed electro-optic color filters to deliver the required color gamut and performance of the system for the requirements of each device.

ColorPeak technology is compatible with digital media methods (DVD, DVB, MPEG2 compression). It is incorporated into a line of four ASICs suited for a broad range of displays. The ASICs support resolutions of up to UXGA or 1080 pixels.