Intel has stopped promoting the technology in its original form, according to the report. "Instead, Intel will use a modified version of the brand on entertainment-oriented personal computers that use its dual-processor chips. They will be labeled Intel Core 2 with Viiv technology," according to the report.

Taking another shot in the long-awaited "convergence" market, Intel last year rolled out what it called a new kind of PC for the home.

Working together with a variety of Intel-verified consumer electronics devices, online services and software, Intel's so-called Viiv (rhymes with "five") technology is said to enable a new class of home PCs equipped with digital entertainment and TV-like capabilities.

Intel claimed that Viiv-based entertainment PCs will help make it easier for families to download, store, view, manage and share all kinds of digital entertainment and information on a choice of TV, PC, laptop and hand-held viewing screens.

Rival Advanced Micro Devices Inc. is promoting a similar technology. But like Intel, AMD has little or nothing to show from it.