EETimes.com - Intel's Brookdale chip set will cause Pentium 4-based motherboards to fall by 25%, sources said

EE Times: Semi News

Intel's Brookdale chip set will cause Pentium 4-based motherboards to fall by 25%, sources said

Silicon Strategies
(06/15/2001 12:45 PM EDT)

SANTA CLARA, Calif. -- Prices for PC motherboards based on Intel Corp.'s Pentium 4 microprocessor are expected to tumble by 25% or more--that is for products built around the company's new SDRAM-enabled Brookdale chip set, according to Asian board makers.

The Brookdale-enabled Pentium 4 boards are expected to narrow the wide and troublesome price gap between these products and motherboards built around the aging Pentium III processor, according to analysts.

At present, the average selling price (ASP) for an existing motherboard based on the Pentium 4 runs about $150 per unit in the distribution and system integration channels. These Pentium 4-based boards are built around Intel's 850 chip set, which only supports Rambus Inc.'s RDRAM memory.

Current Pentium 4-based boards and systems are still expensive, analysts said. In comparison, the ASP for a board based on Intel's Pentium III processor is only about $80 per unit in the channels, sources said.

But Intel hopes to turn the Pentium 4 into its flagship product line, causing the company to take some dramatic measures to achieve these goals. For example, the company recently slashed the prices for the Pentium 4 by up to 50%.

The Brookdale chip set, also known is the 845, is the next measure. When Intel reportedly ships Brookdale in volumes by September or so, the price for a Pentium 4-based board built around this new chip set could run as low as about $110, according to Asian board makers. This is about 25% below the price of a RDRAM-enabled Pentium 4 board, board makers said.

Intel has not officially announced Brookdale, but the company was showing the device at the recent Computex trade show in Taiwan. The 845 chip set enables the Pentium 4 to support less-expensive SDRAM memory (see June 4 story).

However, the Pentium 4-based boards built around the RDRAM-enabled 850 chip set are expected to remain at a premium for the remainder of the year. The ASP of an 850-based board could fall to $140 or below by year's end, board makers said.

CAREER CENTER

Ready to take that job and shove it?

Open | Close

SEARCH JOBS

Recent Articles From TechCareers - industry trends, advice, and other career related content.
Career Profiles - Advice from tech pros who've "made it."
Hiring Reports - Company hiring and recruiting strategies.
Job Search Tips - Experts share their secrets on job hunting.

SPONSOR

RECENT JOB POSTINGS

Boeing seeking Embedded Software Engineer 5 in Huntington Beach, CA

SEL seeking Lead DSP Engineer in Pullman, WA

SEL seeking Power Systems Instructor in Pullman, WA

Rutland Regional Medical seeking Server Engineer in Rutland, VT

Osram Sylvania seeking Mechanical Design Engineer in Danvers, MA

CAREER NEWS

Federal CTO Sees IT Leading U.S. Out Of Recession
Aneesh Chopra is looking to other CIOs to advise him on fleshing out a more detailed agenda to best serve the president's IT agenda.

For more great jobs, career related news, features and services, please visit EETimes' Career Center.

Related Products

• Micrel's first high brightness LED driver debuts

• Thin integrated optical proximity sensor targets mobile applications

• IDT samples programmable clocks for wide range of applications

• UART series features USB 2.0 compliant bus interface

• TI 'C674x/L13x DSP quartet address connectivity, efficiency and ease of development


	All White Papers »

Site Features

Calendar Events
Conference Coverage
Forums
Career Center
Multimedia
Column Archive
Special Reports
Subscriptions
Print | Digital

RSS

Around Silicon Strategies

FPGA startup crunch: These articles are part of a series that examines the status of various FPGA startups in light of the economic recession. Startups Abound Logic, Achronix Semiconductor and Cswitch are all on the hot seat. More...

10 fab technologies on the hot seat: There's trouble brewing in chip-making paradise. Delivery of chips at 32-nm and beyond won't be a cool breeze. EE Times has constructed the following list of 10 fab technologies that could make or break future IC scaling. More...

6 fab technologies on the bubble: It isn't going to be a slam-dunk to deliver chips at 32-nm and beyond. See our story about 10 fab technologies on the hot seat. Then read this article: 6 technologies on the bubble. More...

Our take on Intel-River: With its acquisition of embedded software leader Wind River Systems Inc., Intel Corp. has unambiguously signaled that it is again attempting to diversify beyond X86 processors. Here's our take on the deal. More...

CEVA's reversal: When Gideon Wertheizer, CEVA's CEO, came to New York to ring the closing bell at Nasdaq to celebrate the company's 10th year anniversary, he talked about CEVA's 21.6 percent revenue growth in 2008. More...

Hot technologies to watch for in 2009: Every technologist, marketer, industry analyst and reporter on a hunt for the next big thing is bracing for the 2009 Consumer Electronics Show scheduled less than a month away. More...

Top 20 predictions for semis in 2009: To help sort out the confusion in the market, EE Times has released its own chip forecasts--and other predictions--for 2009. So, what will happen in analog, FPGAs, foundry, memory, MPUs and other sectors? More...

Silicon 60 version 8.0 The EE Times 60 Emerging Startups list, first published in April 2004, has been updated to version 8.0 to reflect the latest corporate, commercial, technology and market conditions. More...

Education and
Learning

Learn Now:

RSS|

Digital|

Mobile

Network Websites

International

Network Features