United Business Media EE Times


Search

HOMELATEST NEWSSEMICONDUCTORSMOST POPULARMARKET INTELLIGENCE UNITFORUMSDESIGNNEW PRODUCTSCAREERSBLOGSCONTACTEVENTSSIGN UP!RSS

 


Intel's future rides with Pentium 4 chip








Silicon Strategies


SANTA CLARA, Calif. -- When Intel Corp. here today officially unveils its long-awaited Pentium 4 microprocessor line, there will be few, if any, surprises, about the chip in terms of specifications and product pricing.

But Intel--which has revealed most of the details about the Pentium 4 in a systematic, step-by-step approach to the media over the last several months--will have a lot riding on the chip, perhaps even the company's entire future, according to analysts.

The Pentium 4 is critical to the company for several reasons. One reason is the chip represents the first major change in the company's processor architecture since 1995. Secondly, the Pentium 4 is geared for the high-end desktop/workstation market right now, but it will eventually become the company's mainstream processor line, replacing its current line of its Pentium 3 and Celeron chips over time.

More importantly, the Pentium 4 will keep the company ahead in the high stakes processor race against its main rival in the business, Advanced Micro Devices Inc., hinted Paul Otellini, executive vice president and general manager of the Intel Architecture Group. "With this launch, we will be 300-MHz ahead of them," Otellini said in a press briefing in San Francisco on Friday.

Otellini, Intel's microprocessor chief, was referring to AMD's Athlon MPU line, which runs at speeds up to 1.2-GHz. As expected, Intel initially rolled out two versions of the Pentium 4, which will run at speeds of 1.4- and 1.5-GHz.

During the briefing, Intel also outlined its bold plans for the Pentium 4. "We will ramp up the Pentium 4 in all price and performance points by the end of 2001," Otellini said. "We expect to have a 2-GHz version in the third quarter of 2000."

Analysts were bullish about the prospects of the Pentium 4 in the market. But given the fact that Intel still relies on its processor business for the bulk of its sales and profits, it could be a major disaster if the company fails to execute its Pentium 4 plans.

Intel still derives some 85% of its total revenues from the processor business alone, pointed out Tony Massimini, an analyst who tracks the market for Semico Research Corp., in Phoenix. "The processor business is still the cash cow for Intel," Massimini said. "The other four operating divisions within Intel are operating in the red."

As a result, "It's important for Intel to get the ball rolling to the next-generation of processors," he said. "The roll out of the Pentium 4 is critical to the company's whole future."

Time will tell if Intel will succeed or fail with this chip, but the company faces some major challenges along the way. On the competitive front, Intel faces its biggest challenge from AMD. The Sunnyvale, Calif.-based company is gaining market share in the processor front, and seems to have the upper hand in the business right now.

"The Pentium 3 from Intel is stuck at 1.1-GHz right now," the Semico analyst said. "But there's a performance gap between the Pentium 3 and the Pentium 4. However, AMD has a product that fits between this gap. And, as far as anyone can tell, the only thing that is holding AMD back is the lack of manufacturing capacity," he added.

In what could be a temporary issue, the Pentium 4 works in conjunction with only one chip set-Intel's own 850 circuit. The 850 only supports supports Rambus' memory architecture and not SDRAMs or DDR DRAMS.

This could change, however. "Don't be surprised to see third-party chip sets in the market that supports other memory architectures," he said.

At Intel's briefing last week, meanwhile, the company repeated the specifications of the Pentium 4. As expected, the chip features the Rapid Execution Engine, which executes instructions at two times the speed of the current Pentium 3 processor line. It also includes a 20-stage hyper-pipelined architecture and a 400-MHz system bus. The system bus enables a total bandwidth of 3.2-gigabytes-per-second.

Operating at 50 watts at 1.5-GHz, the chip also utilizes a SIMD architecture, which executes 144 new instructions for video, multimedia, and imaging applications. It also includes 256-Kbytes of L2 cache.

Build in a 0.18-micron process technology, the chips come in a 423-pin PBGA package. The 1.4-GHz version is $644, while the 1.5-GHz chip is $819. Prices are in 1,000-piece lots.











  Free Subscription to EE Times
First Name Last Name
Company Name Title
Email address
  Click here for your Free Subscription to EETimes Europe
 
CAREER CENTER
Ready to take that job and shove it?
SEARCH JOBS
SPONSOR

RECENT JOB POSTINGS
CAREER NEWS
With Acquisition Delayed, Sun Cutting 3,000 Jobs
With its proposed acquisition by Oracle being delayed by regulators, Sun plans to cut 3,000 jobs across several regions over the next 12 months.

For more great jobs, career related news, features and services, please visit EETimes' Career Center.



All White Papers »   

  Around Silicon Strategies

HDD roadmap: The hard disk drive (HDD) industry finds its lifeblood in a technology roadmap. The areal density roadmap describes the number of magnetic bits per unit area on the disk platter--thereby defining the storage capacity. More...

10 CEOs out in 2009: It's been a tough year for the global electronics industry and CEOs. We survey the dismissal of 10 industry CEOs during the first three quarters of 2009 and what's ahead for the rest of the year. More...

Top 10 IC vendors with cash: The world's biggest IC companies by revenue rank not only among the best in their respective industry segments but are also more likely to have huge piles of cash that can be used to fund acquisitions, R&D and product development More...

10 companies in trouble (revisited): What follows is an updated version of 10 companies in trouble. Some companies have been removed since the last version, others remain. Still others have been added to the mix. More...

MIPS to go after the cellphone?: ARM dominates the global cell phone market, and many industry observers scoff at MIPS as a viable player in mobile phone designs. But MIPS disclosed that over the next one or two years' time, there will be MIPS-based handsets shipped. More...

Hot technologies to watch for in 2009: Every technologist, marketer, industry analyst and reporter on a hunt for the next big thing is bracing for the 2009 Consumer Electronics Show scheduled less than a month away. More...

Notable women in microelectronics EE Times has compiled an international list that celebrates women who are business and technology leaders in microelectronics. More...

EE Times updates Silicon 60 Seventeen companies have been added to the lastest version of our Silicon 60 list of emerging startups. Forty-three companies survived as emerging companies that are still worth watching. More...

 
Education and
Learning


Learn Now:












Home | About | Editorial Calendar | Feedback | Subscriptions | Newsletter | Media Kit | Contact | Reprints|  RSS|   Digital|  Mobile
Network Websites
International
Network Features




All materials on this site Copyright © 2009 TechInsights, a Division of United Business Media LLC All rights reserved.
Privacy Statement | Terms of Service | About