MANHASSET, N.Y. Paced by anticipated sales
of blue laser players, game consoles, PC drives, and related media, the blue laser disc technology market is expected to exceed $28 billion in sales in 2010, according to a report by the Santa Clara Consulting Group (SCCG).
The organization estimates that the game console segment, supported by sales of the PlayStation 3, will have the most important influence on the blue laser disc technology market, with more than half of the $2 billion in revenue for 2006. Content, including movies and games, will represent half of this
market's revenues in 2010.
SCCG contends the market goes beyond the battle between Blu-ray and HD DVD technologies. "What is overlooked is the fact that a market is developing and the opportunity is huge," said David Bunzel, managing director of SCCG, in a statement.
Other markets expected to offer significant growth potential are blue laser technology players, with nearly $4 billion of sales in 2010; blue laser technology movies, with $3 billion of sales; blue laser technology game consoles, with $6 billion of sales; blue laser technology games, with $10 billion of sales; blue laser technology PC drives, with $4 billion; and blue laser technology blank media with $400 million of sales.