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Samsung sees DDR in PCs by next spring--sooner than expected
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SAN JOSE -- U.S.-based officials with Samsung Semiconductor Inc. here said the Korean chip company will ship Double Data Rate SDRAMs to desktop PC maker sooner than expected now that Advanced Micro Devices Inc. has cleared Samsung's DDR modules to work with the AMD-760 PC chip set.

Five Samsung modules, ranging in density from 64 to 256 megabytes, were validated by AMD at the full 266-MHz rate, according to Mueez Deen, director of DRAM marketing for Samsung in San Jose. Sunnyvale, Calif.-based AMD also validated 256-Mbyte modules from Infineon Technologies and NEC Electroincs, rated for 266- and 200-MHz, respectively.

Samsung has already begun shipping the modules into high-end servers, but the PC space was held up awaiting a compatible chipset. "This opens the door for PC OEMs to start incorporating DDR designs into their plans as they go into the spring 'refresh' season," Deen said.

DDR is expected to start out in high-end desktop systems, and move into the mainstream. How quickly the migration occurs will be largely a function of price. Currently, Samsung is getting a 30% price premium for DDR devices over single data rate SDRAMs. Deen projected the price separation will narrow to 10% by the end of next year.






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