United Business Media EE Times


Search

HOMELATEST NEWSSEMICONDUCTORSMOST POPULARMARKET INTELLIGENCE UNITFORUMSDESIGNNEW PRODUCTSCAREERSBLOGSCONTACTEVENTSSIGN UP!RSS

 


Intel finally takes wraps off DDR chipset
Print this article Email this article Reprints RSS Digital Edition

EBN


Next Monday is D-Day for Intel, or more specifically DDR-Day, as the firm introduces its long-awaited 845D double-data-rate chipset and the 0.13-micron design rule Northwood Pentium 4 processor.

Trying to steal some of Intel's thunder, Advanced Micro Devices on the same day will unveil its highest performance Athlon XP2000 processor, claimed to equal Intel's 2GHz Pentium 4 MPUs. At $380-to-$390 each, the new AMD chip continues to undercut equivalent P4 processor prices.

Greg Fawson, analyst with InQuest Research, Gilbert, Ariz., said the Intel 845D DDR chipset "will finally give the market the mainstream P4 with the memory everyone wants. It should boost P4 sales significantly without Intel having to artificially stimulate the market by severe price cuts as it had to last year."

At the same time the new 2.2GHz 0.13-micron Northwood P4 processor will debut. With a 30% smaller die size the new chip should be less costly for Intel to produce than predecessor 0.18-micron Merced P4s. It will be introduced at $562 in quantities of 1000 or more.

The Northwood chip will also come with 512K on-die cache, which the die shrink processing allows. Peter Glaskowski, analyst with Micro Design Resources, Sunnyvale, Calif., said the extra cache alone will give Northwood a good performance boost.

The 845D DDR chipset also brings a higher 2.1-gigabyte-second memory bandwidth than the 1Gbyte of PC133 single-data-rate memory that the initial 845 chipset used.

Fawson just hoped that Intel would be able to produce enough 845D DDR chipsets to meet possible high market demand. Chipset rival Via Technologies of Taiwan last year brought its own P4X266 chipset to market, but Intel has sued Via for patent infringement and threatened legal action against others using the chipset.

That has discouraged all but a handful of Taiwan motherboard makers from buying the existing Via DDR chipset, even if the Intel counterpart runs into tight supply.

The biggest disparity is the lack of an integrated graphics capability in the first Intel 845D chipsets, said Fawson. "This will hold back what otherwise could be a big acceptance by corporate buyers who have long waited for Intel to come out with its DDR chipset. The corporate market wants an integrated graphics chipset supporting DDR, and Intel won't have that until much later this year."

Via already has an integrated graphics version of its P4X266 chipset, but again the Taiwan vendor faces the quandary of Intel's threatened legal action against anyone buying the unlicensed VIA chipset.

"Intel would be much smarter to settle its suit against Via and license them to sell their integrated graphics DDR chipset. That would help spur sales of the P4 into the corporate market, which should be Intel's main objective," he said.

Silicon Integrated Systems (SiS) also has an integrated graphics DDR chipset which is licensed by Intel. ALI (Acer Laboratories Inc.) of Taiwan is slated to introduce its Intel-licensed integrated graphics DDR chipset for the P4 shortly.

The double-barrel Intel 845D chipset and Northwood P4 launch has ramped up demand for DDR memory as motherboard vendors and OEMs rushed to have systems on hand for the Jan. 7 debut. As previously reported, that caused the mainstream 128-megabit 16Mx8 DDR chip to have a premium not quite double its single-data-rate comparable chip.

Sherry Garber, vice president of Semico Research Inc., Phoenix, said the next month will tell whether the new Intel push succeeds in keeping DDR memory in tight supply. "If this is only a momentary spike for the 845D introduction, then we will have only a bubble and DDR prices will drop," she said.






  Free Subscription to EE Times
First Name Last Name
Company Name Title
Email address
  Click here for your Free Subscription to EETimes Europe
 
CAREER CENTER
Looking for a new job?
SEARCH JOBS
SPONSOR

RECENT JOB POSTINGS
CAREER NEWS
Engineers take a bad year in stride
According to the findings of the 2009 EE Times Global Salary & Opinion Survey, generally, engineers are satisfied with their career choices.

For more great jobs, career related news, features and services, please visit EETimes' Career Center.



All White Papers »   

  Around Silicon Strategies

10 emerging technologies to watch: EE Times has compiled a list of emerging technologies that we think will be worth watching out for in 2010. Biofeedback or thought-control of electronics are among the contenders. More...

10 CEOs out in 2009: It's been a tough year for the global electronics industry and CEOs. We survey the dismissal of 10 industry CEOs during the first three quarters of 2009 and what's ahead for the rest of the year. More...

Executive pay: The economy stinks. Rank-and-file engineers are feeling the pain. What about technology CEOs? We crunched the numbers buried in corporate financial statements to find out. Here's what we found. More...

10 companies in trouble (revisited): What follows is an updated version of 10 companies in trouble. Some companies have been removed since the last version, others remain. Still others have been added to the mix. More...

Early predictions for 2010: The electronics industry is recovering, but there is still some uncertainty in the market. Some see a boom year in 2010. Some see a double dip. So what's in store for the rest of this year and 2010? More...

Top 10 IC vendors with cash: The world's biggest IC companies by revenue rank not only among the best in their respective industry segments but are also more likely to have huge piles of cash that can be used to fund acquisitions, R&D and product development. More...

Notable women in microelectronics: There is no better time than a global economic recession to examine the keys to successful corporate governance. So, EE Times has compiled an international list that celebrates women who are business and technology leaders in semis. More...

EE Times updates Silicon 60: Seventeen companies have been added to the lastest version of our Silicon 60 list of emerging startups. Forty-three companies survived as emerging companies that are still worth watching. More...

 
Education and
Learning


Learn Now:












Home | About | Editorial Calendar | Feedback | Subscriptions | Newsletter | Media Kit | Contact | Reprints|  RSS|   Digital|  Mobile
Network Websites
International
Network Features




All materials on this site Copyright © 2009 TechInsights, a Division of United Business Media LLC All rights reserved.
Privacy Statement | Terms of Service | About