Business Editors/High-Tech Editors
2005 International CES
Booth #31574, South Hall
LAS VEGAS--(BUSINESS WIRE)--Jan. 5, 2005--Lexar Media, Inc.
(Nasdaq:LEXR), a leader in advanced digital media and accessories,
today at the International Consumer Electronic Show (CES) exhibiting
in the South Hall (booth #31574), introduced JumpDrive(R) Lightning,
the latest addition to its vast line of USB flash drives. Lexar's new
premium product combines powerful read and write speeds and massive
(2GB) storage capacities to provide first class portable data storage
and transfer capabilities, all wrapped in a striking design.
JumpDrive Lightning is unrivaled in terms of capacity, software
functionality and design. With a distinctive stainless steel casing,
JumpDrive Lightning is capable of an impressive read/write speed
rating of 120x (18MB/sec) minimum sustained write speed capability and
160x (24 MB/sec) minimum sustained read speed capability. It's ideal
for business professionals, power users and anyone looking for high
performance storage, portability and the ability to save and carry
large amounts of digital pictures, music, presentations or any other
data files.
"JumpDrive Lightning clearly stands out as the top-of-the-line
product among Lexar's USB flash drive offerings providing the best we
have to offer in read/write speeds with additional memory capacity and
more advanced software. It incorporates the very best in portable data
storage and transfer technologies," said Bobby Billman, vice president
of marketing, Lexar. "As our flagship product, JumpDrive Lightning is
the epitome of USB flash drive capabilities combined with the ultimate
in design."
JumpDrive Lightning also provides data security and file
synchronization, with flexible options to help keep important data
safe and protected, even if the drive is lost or stolen. JumpDrive
Lightning creates both password-protected and public areas on the
drive. The public area is accessible by anyone using the JumpDrive,
while the private area is password-protected and also encrypted with
256-bit AES. This makes it possible for users to easily share files,
while at the same time securely limit access to sensitive or private
information.
For added convenience, JumpDrive Lightning easily synchronizes
files between a PC and the JumpDrive, putting the most current data at
users' fingertips at all times. In addition, convenient setup
preferences can include or exclude subfolders or filter specific file
types to be synchronized.
"Along with storage capacity, speed is often one of the most
sought-after features that our customers want in a USB flash drive,"
said David Klenske, director of product marketing, Lexar. "We've met
this need with JumpDrive Lighting, providing a product capable of
transferring very large files such as video clips and images, at an
incredibly high speed."
The portable JumpDrive Lightning will also be available in 512MB
and 1GB, the 2GB capacity maintains top read/write speeds. All
capacities are compatible with Windows 2000 and XP computers.
JumpDrive Lightning will be available in February at a suggested
retail price of $279.99 for the 2GB.
About Lexar Media, Inc.
Lexar is a leading marketer and manufacturer of flash memory
cards, USB flash drives, card readers and ATA controller technology
for the digital photography, consumer electronics, industrial and
communications markets. The company holds over 78 issued or allowed
controller and system patents, and licenses its technology to
companies including Olympus, Samsung Electronics, SanDisk and Sony.
For more information, please call 1-800-789-9418 or visit
www.lexar.com
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements which are subject
to the safe harbor provisions of the Private Litigation Reform Act of
1995. These statements include statements related to the benefits and
availability of, and consumer demand for, Lexar's products, including
JumpDrive Lightning, and the growth opportunities available to Lexar.
These forward-looking statements involve risks and uncertainties that
could cause our actual results to differ materially from those
anticipated by these forward-looking statements. These risks include,
among others, that the growth and success of our business depends on
our ability to achieve and maintain technology leadership, and
develop, sell and market products that are commercially accepted.
Readers should also refer to the risk factors described in our filings
with the SEC, including our most recently filed Form 10-K and Form
10-Q. We assume no obligation to update the information in this
release.
Lexar, JumpDrive and the Lexar logo are trademarks of Lexar Media,
Inc. All other brand or product names are trademarks or registered
trademarks of their respective holders.
--30--NL/sf*
CONTACT: Lexar Media, Inc.
Diane Carlini, 510-580-5604
dcarlini@lexar.com
or
DBA Public Relations
John Muscari, 212-388-1400 ext. 27
jmuscari@dba-pr.com
KEYWORD: CALIFORNIA TRACK
INDUSTRY KEYWORD: HARDWARE SOFTWARE COMPUTERS/ELECTRONICS
TRADESHOW PRODUCT
SOURCE: Lexar Media, Inc.
Copyright Business Wire 2005
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